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pghjibberA little update here: Looks like the parent company of Spyder and the new Dakine apparel licensee, Global Brands Group, has officially acquired Saga. They are now in one building in Boulder...
About the Company
For 40 years Spyder has been the world’s leading performance ski brand. Continually at the forefront of merging fashion and function for the elite US Ski team to generations of weekend warriors. As we look towards the future Spyder will become the cornerstone brand of the newly created Global Brands Group (GBG) Sports and Lifestyle Division based in Boulder, Colorado. Listed on the HK stock exchange GBG is a strategic partner to the world’s leading sourcing company, LI & Fung.
Recent additions to the portfolio include Dakine and Saga. Based in Hood River Oregon, Dakine is a multifaceted brand with deep roots in biking, surfing, kite boarding, skiing and snowboarding. A licensing partnership with Dakine and GBG will provide growth opportunities and areas for overall global brand recognition. Recently acquired Saga outerwear has been a staple brand in the freeskiing community since 2005. With unique and compelling outerwear designs year after year, we are excited to welcome the brand into the family.
BigPurpleSkiSuitWhen did that get made public?
JoeF2661I've said it before but I think saga really ruin their customer base from this last season. The big thing was just not getting back and letting the people know what the f*** was going on. I really dug saga but they have to do something big and generous to get my business again.