Replying to Freeskier is starting a new mag, Harvey is Editor

Storm Mountain Publishing Company Launches New Ski Magazine
Matt Harvey Named Editor



Boulder, CO (February 15, 2005) - Storm Mountain Publishing Company (SMP),
parent of Freeskier Magazine, Freeskier.com and Fantasy Freeride League,
is launching a national ski title exclusively for the hard-core, teen
market. It was announced today by SMP President & CEO Bradford Fayfield.

The new magazine will speak directly to skiers ages 12-18 and focus on
editorial strictly relevant to the youth market. The magazine's production
will thrive on a raw, edgy look and feel, breaking traditional publishing
standards with each issue.

Freeskier's Matt Harvey will serve as the editor of the new magazine and
website. Harvey is extremely well-respected by today's young park and pipe
skiers, and is best known for founding the popular freeskiing website
'Newschoolers.com' and for re-launching 'Freeskier.com.'

'This magazine is going to be the most raw and uncut editorial ever
produced for the newschool rider,' said Harvey. 'Much of the edit will
come directly from pros, amateurs and randoms alike. It will be unpolished
- straight from the underground ski scene and into the hands of our
readers.'

Fayfield said that the new magazine will be a perfect compliment to
Freeskier, which targets skiers ages 18-30 and employs more diverse
editorial. Freeskier's edit ranges from the terrain park to the
big-mountain scene to the bar.

'The new magazine will help promote freeskiing to the youngest segment of
skiers,' said Fayfield. 'There's an obvious void for a magazine that
speaks exclusively to the very young, core grommet - and this magazine
will fill that void. This is about the future of our sport.'

The magazine will launch nationwide this fall. More details will follow
regarding the title, staff, frequency and circulation.

www.GrantGunderson.com
Theory-3 Media