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Anybody familiar with the downfall of element: do you think the ski industry will follow the same trend?

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Hansel9001
Posts: 197 - Karma: -74
Element thought it was going to be the next nike, but the skate culture saw elements store in times square nyc and basically said “fuck off element youre not cool” and element ate shit and died pretty quickly. Do you think the same thing would happen in the ski industry?
Jan 23 2019 11:42PM
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xxACIDTRIPxx
Posts: 5980 - Karma: 8,175
Element was fucking fire back in High School
Jan 23 2019 11:54PM
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Hansel9001
Posts: 197 - Karma: -74
Xx_Ac1dTr1p_xXElement was fucking fire back in High School

It was cool for a while i agree. But at a certain point they started acting like they were holier than other skate brands and word spread about how shitty they treated their team riders. Their first two vids were great but i think they hippied out with their “dead against hunting” deck line and their hippy skate camps and shoe line. I think the core of skater culture is always to be original and one big company dominating skateboarding doesnt mesh with that.
Jan 24 2019 12:04AM
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mattytru
Posts: 2788 - Karma: 5,618
element's not dead at all lol, their team is stacked and they just released a heavy ass movie.
Jan 24 2019 1:41PM
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tsingtaofanatic
Posts: 3344 - Karma: 4,586
I love element. Haven't heard of a downfall or anything
Jan 24 2019 2:04PM
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Sharko
Posts: 2274 - Karma: 4,100
Can you clarify what you mean by "downfall"? I'm not really familiar with the world of skateboarding, but a quick google search indicates that they are one of the largest and most successful brands, with estimated $12mil annual profit. I see that their value took a hit after they were bought by Billabong and then Billabong overextended itself. But to me it looks like Billabong's mismanagement was the problem and Billabong were the ones who ultimately took the financial hit.

Also, not sure how this is related to the ski industry. Help us follow your thought process here.
Jan 24 2019 2:58PM
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Hansel9001
Posts: 197 - Karma: -74
SharkoCan you clarify what you mean by "downfall"? I'm not really familiar with the world of skateboarding, but a quick google search indicates that they are one of the largest and most successful brands, with estimated $12mil annual profit. I see that their value took a hit after they were bought by Billabong and then Billabong overextended itself. But to me it looks like Billabong's mismanagement was the problem and Billabong were the ones who ultimately took the financial hit.

Also, not sure how this is related to the ski industry. Help us follow your thought process here.


My brother and i are good friends with jake rupps
Ex wife.
Rupp was a long time pro for element.
She has talked at length about how element has been losing its pros and not taking care of the pros they have.
She said element is slowly rolling back into the ocean because they run their company really shittily
Jan 25 2019 3:58AM
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Sharko
Posts: 2274 - Karma: 4,100
Hansel9001My brother and i are good friends with jake rupps
Ex wife.
Rupp was a long time pro for element.
She has talked at length about how element has been losing its pros and not taking care of the pros they have.
She said element is slowly rolling back into the ocean because they run their company really shittily


So their downfall is that some chick with a personal vendetta is badmouthing them? I think we’re gonna need more than that to be convinced that the brand has “fallen” in some way.
Jan 25 2019 4:00AM
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Hansel9001
Posts: 197 - Karma: -74
SharkoSo their downfall is that some chick with a personal vendetta is badmouthing them? I think we’re gonna need more than that to be convinced that the brand has “fallen” in some way.

Her husband who had kids with her was one of elements biggest and long term pros. She didnt have a vendetta, but she knew about 100 people in the element company.
If thats not good enough for you then go fishing for yourself
Jan 25 2019 4:09AM
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TOAST.
Posts: 7513 - Karma: 36,440
Do i think a ski company will open a store in time square? No i do not, does that answer your question?
Jan 25 2019 6:53AM
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