Replying to Harvey named editor of newschool mag

Storm Mountain Publishing Company Launches New Ski Magazine
Matt Harvey Named Editor



Boulder, CO (February 15, 2005) - Storm Mountain Publishing Company (SMP), parent of Freeskier Magazine, Freeskier.com and Fantasy Freeride League, is launching a national ski title exclusively for the hard-core, teen market. It was announced today by SMP President & CEO Bradford Fayfield.

The new magazine will speak directly to skiers ages 12-18 and focus on editorial strictly relevant to the youth market. The magazine's production will thrive on a raw, edgy look and feel, breaking traditional publishing standards with each issue.

Freeskier's Matt Harvey will serve as the editor of the new magazine and website. Harvey is extremely well-respected by today's young park and pipe skiers, and is best known for founding the popular freeskiing website 'Newschoolers.com' and for re-launching 'Freeskier.com.'

'This magazine is going to be the most raw and uncut editorial ever produced for the newschool rider,' said Harvey. 'Much of the edit will come directly from pros, amateurs and randoms alike. It will be unpolished - straight from the underground ski scene and into the hands of our readers.'

Fayfield said that the new magazine will be a perfect compliment to Freeskier, which targets skiers ages 18-30 and employs more diverse editorial. Freeskier's edit ranges from the terrain park to the big-mountain scene to the bar.

'The new magazine will help promote freeskiing to the youngest segment of skiers,' said Fayfield. 'There's an obvious void for a magazine that speaks exclusively to the very young, core grommet - and this magazine will fill that void. This is about the future of our sport.'

The magazine will launch nationwide this fall. More details will follow regarding the title, staff, frequency and circulation.