Park_RangerI'll always wonder how much sponsorships really matter for the company? Looks like Spy cut their entire team and signed Wallisch. Will this have any effect on Spy's sales, or will they remain relatively flat compared to year's past? Do people actually buy Spy goggles now because Tom Wallisch is on the brand, or not buy Spy because they cut Ahmet? Does the average consumer in skiing actually care about any of this? I have never purchased ski gear based on who the brand was sponsoring. Was more about quality, style, price, etc... that fit into what I was personally looking for. Could care less if Tom is on Spy and Oakley dropped Tanner, if I find a good deal on some Oakley's online or in a shop, the choice is easy, has zero to do with which pros are wearing what. These companies make such a big deal out of their teams and all that, but at end of day does it actually affect their sales and do people actually care?
haha sponsorship 100% works, on you and everyone. it's mostly about exposure but also about associating products in your mind with high level riders. if tom wallisch uses this equipment, it has to be good, right? it's not like you actually know the engineering and quality down to the raw material on every ski or accessory you consider. the quality and worthiness of products is (at least ostensibly) verified by it appearing on the top level riders and the locations that they ski
15 years ago i got shit left and right for wearing a skate helmet skiing. my buddy got ripped on all the time for doing one footed rail slides. people called mike wilson a circus skier for doing double corks. humans are inherently social creatures and we both consciously and subconsciously are informed by others about what is good, bad, acceptable, cool, lame, interesting...
