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Brave is basically trying to take over digital ad advertising and I find the whole concept super interesting.
Basically, users who browse with the Brave browser opt into seeing Brave "compliant" ads and such. By doing so, the user generates BAT and is able to gift that generated BAT back to the publisher or exchange it for premium services or subscriptions.
As someone who is proactive with privacy and blocks ads and scripts universally across all sites I visit, this type of consensual relationship between users, websites, and advertisers is totally OK with me because everyone wins and privacy is retained from a user standpoint.
