Replying to Graphics
I have noticed that the bigger ski brands (Head, Volkl, Rossi, etc.) tend to employ simple, geometric abstract graphics. My theory is it's because they want the skis to be recognizable to spectators watching from a distance and on television during comps, since they have the budget for high profile comp athletes.
Meanwhile, smaller 'grassroots' brands apply busier, more detail oriented graphics to their skis so the products will be more visually engaging on a shop floor and for viewing online.
What do people think? What do YOU have to say about graphics? What are some memorable graphics for you?
I always loved the 04 K2 Public Enemy graphic designed by Ryan Schmies. In fact, I would say K2 has fairly consistently produced great designs for their twins.
Click to expand post