Welcome to the Newschoolers forums! You may read the forums as a guest, however you must be a registered member to post. Register to become a member today!
Skora89People need to lighten up about top sheets, it's not like they engineered some new "women's" ski based around Steve's character. If you actually follow J-Skis and are a fan you would know this is more of a joke, the people complaining probably aren't so I doubt they care much.
SessionIf you actually follow J skis you should know they don't actually develop new skis. Just topsheets.
skiermanmy favorite part is that most women-specific skis are the same thing as "men's" skis just with a different topsheet and yet these angry gapers have no idea. a few ladies I know are loving this ski so far.
skiermanmy favorite part is that most women-specific skis are the same thing as "men's" skis just with a different topsheet and yet these angry gapers have no idea. a few ladies I know are loving this ski so far.
SessionIf you actually follow J skis you should know they don't actually develop new skis. Just topsheets.
skiermanmy favorite part is that most women-specific skis are the same thing as "men's" skis just with a different topsheet and yet these angry gapers have no idea. a few ladies I know are loving this ski so far.
dizzydizzyTo be fair, when you make essentially the best most versatile skis in every category there is no reason to develop new skis. full disclosure: i will ski the metal and friend as my only skis until its illegal
dizzydizzyTo be fair, when you make essentially the best most versatile skis in every category there is no reason to develop new skis. full disclosure: i will ski the metal and friend as my only skis until its illegal
iggyskierThose defending it as just skiing are missing that the reason the joke is funny is fundamentally based in misogyny, regardless of intent. Funny or not, let's not kid ourselves on what those in this thread are calling "silly" and "trolling".
Whether or not you are offended by it is of course personal preference, but it surprises me that people can't see how it could offend others.
Personally, putting "I'm a Unicorn" on the bases seems in bad taste when some of the hardest working women/brands in skiing - Lyndey Dyer with Unicorn Picnic and SheJumps, the biggest outreach program in women's outdoor sports - are both adorned with unicorn logos.
.lenconBut nothing will ever touch the GrizzlyCorn.
Raz.I think you guys are missing the mark as to why women might be pissed off about this. since you wont listen to them i'll just say that while it appears the spoof had good intentions (i hope), the fuckin idiots didnt realize that a room full of dudes had another dude designs a ski as a comment on womens skiing.
dizzydizzyTo be fair, when you make essentially the best most versatile skis in every category there is no reason to develop new skis. full disclosure: i will ski the metal and friend as my only skis until its illegal
R-EDWhile I understand this argument I don't believe the skis were designed as a comment on women's skiing. I think the skis were designed to be stereotypically girly. Pink, with love hearts and unicorns. Not to insult women or comment on their skiing but as a joke because Steve uses an alter ego who is a girl. I believe it's that simple but I guess only Steve and J can truly say.
In the end, if you don't like them don't buy them. Comedy always offends someone, sadly it's impossible to make a joke in this modern PC age without someone getting upset.
Fozziebear27Define women specific ski
SessionIf you actually follow J skis you should know they don't actually develop new skis. Just topsheets.
FunnelGodHola here's my opinion as a pretty informed ski chick. I'd like to point out that literally no one is mad at the design of the top sheet. Live, laugh, cork ~unfollow~ is probably the best new phrase I've heard this month. The trollin' videos and the skis themselves are funny. It was the branding and roll out of the design that were the problem. The things that bothered me most occurred after some of the comments were made.
1) Jason kept making pretty harsh and aggressive comments towards some girls only to delete them after an hour or so. If you're gonna make a statement - make it. His attitude did not play into the "it's just skiing" vibe at all so how can he expect fans to do the same?
2) J deleted all negative comments from insta
3) Stated that the root of this design was to highlight the shitty women's gear graphics typical to the industry. So instead of doing something positive about it they made a joke instead?!
4) I had a lot of respect for the way Steve responded to a comment with a 'I see the misunderstanding, here was our vision'. Although I don't agree with him it was a very respectful way to handle it.
5) BUT THEN Steve made an insta with hashtags #feminism and #triggered. Calling someone "Triggered" to me is the most pussy move you can make when someone challenges your opinion. Name calling solves nothing.
6) Steve stated that the skis "weren't marketed to females" but the title of the email was First Pro Model Women's Ski ... ???
7) The joke would have honestly been funnier if they left out the female pronouns and such. It takes the edge off and helps people not in on the joke get that it's a joke without stating the joke itself. Title of email could have been "worlds prettiest ski by the worlds prettiest skier" or something that might be even more fitting to the character? World's best kinda-female skier?
8. The comments made by many parties (Jlev included) obviously did not read the comments from any of the girls because they go off on shit about women's specific tech and flex and yadda yadda which has been made clear in every way possible that is not the problem. Girls who ski at the level that J skis make skis for are not ignorant to the ski tech they use nor do we want a special ski.
9) Most of the girls state they are disappointed not offended. Disappointed because they like and respect the company. The silliness of J skis is the best part so personally when I got an email with the First Pro Model Women's Ski I was pretty lit. I thought if anyone can make a girls graphic fun and not a pink fart it will be J skis. Girls like the witty sayings on the base and the funny graphics on top. But opening it to see a guy in a wig? Plz
10) J changed the caption on the original fb and insta posts and the website to state that Stephanie was Steve so new people to the convo don't see where the joke got lost. If this info was provided originally would there even be a fuss?
Final - They branded it seriously but took it as a joke. No matter what the context of the joke is, this isn't good business.
FunnelGodHola here's my opinion as a pretty informed ski chick. I'd like to point out that literally no one is mad at the design of the top sheet. Live, laugh, cork ~unfollow~ is probably the best new phrase I've heard this month. The trollin' videos and the skis themselves are funny. It was the branding and roll out of the design that were the problem. The things that bothered me most occurred after some of the comments were made.
1) Jason kept making pretty harsh and aggressive comments towards some girls only to delete them after an hour or so. If you're gonna make a statement - make it. His attitude did not play into the "it's just skiing" vibe at all so how can he expect fans to do the same?
2) J deleted all negative comments from insta
3) Stated that the root of this design was to highlight the shitty women's gear graphics typical to the industry. So instead of doing something positive about it they made a joke instead?!
4) I had a lot of respect for the way Steve responded to a comment with a 'I see the misunderstanding, here was our vision'. Although I don't agree with him it was a very respectful way to handle it.
5) BUT THEN Steve made an insta with hashtags #feminism and #triggered. Calling someone "Triggered" to me is the most pussy move you can make when someone challenges your opinion. Name calling solves nothing.
6) Steve stated that the skis "weren't marketed to females" but the title of the email was First Pro Model Women's Ski ... ???
7) The joke would have honestly been funnier if they left out the female pronouns and such. It takes the edge off and helps people not in on the joke get that it's a joke without stating the joke itself. Title of email could have been "worlds prettiest ski by the worlds prettiest skier" or something that might be even more fitting to the character? World's best kinda-female skier?
8. The comments made by many parties (Jlev included) obviously did not read the comments from any of the girls because they go off on shit about women's specific tech and flex and yadda yadda which has been made clear in every way possible that is not the problem. Girls who ski at the level that J skis make skis for are not ignorant to the ski tech they use nor do we want a special ski.
9) Most of the girls state they are disappointed not offended. Disappointed because they like and respect the company. The silliness of J skis is the best part so personally when I got an email with the First Pro Model Women's Ski I was pretty lit. I thought if anyone can make a girls graphic fun and not a pink fart it will be J skis. Girls like the witty sayings on the base and the funny graphics on top. But opening it to see a guy in a wig? Plz
10) J changed the caption on the original fb and insta posts and the website to state that Stephanie was Steve so new people to the convo don't see where the joke got lost. If this info was provided originally would there even be a fuss?
Final - They branded it seriously but took it as a joke. No matter what the context of the joke is, this isn't good business.
.lenconYou're not a girl.
FunnelGodYou're right. I'm a lady.
FunnelGodYou're right. I'm a lady.
.lenconNo. You aren't a female, lady, girl, woman, she, her, none of the above. You have a blue name and are therefore a boy, man, dude, etc.
FunnelGodHaha I thought you were just chirpin. I have no idea how to fix the colour it's not in profile or settings. Honestly don't really care. Xoxo
FunnelGod5) BUT THEN Steve made an insta with hashtags #feminism and #triggered. Calling someone "Triggered" to me is the most pussy move you can make when someone challenges your opinion. Name calling solves nothing.
R-EDThe thing most people seem to be upset about is that fact that J did such a good job at making this sound legit that they got tricked. They said they didn't know it was a joke and it should have been more obvious.
Personally I think jokes are better when you don't have to explain them to people. In true Trollin' style, this ski is awesome!
FunnelGodYou're right. I'm a lady.
FunnelGodHola here's my opinion as a pretty informed ski chick. I'd like to point out that literally no one is mad at the design of the top sheet. Live, laugh, cork ~unfollow~ is probably the best new phrase I've heard this month. The trollin' videos and the skis themselves are funny. It was the branding and roll out of the design that were the problem. The things that bothered me most occurred after some of the comments were made.
1) Jason kept making pretty harsh and aggressive comments towards some girls only to delete them after an hour or so. If you're gonna make a statement - make it. His attitude did not play into the "it's just skiing" vibe at all so how can he expect fans to do the same?
2) J deleted all negative comments from insta
3) Stated that the root of this design was to highlight the shitty women's gear graphics typical to the industry. So instead of doing something positive about it they made a joke instead?!
4) I had a lot of respect for the way Steve responded to a comment with a 'I see the misunderstanding, here was our vision'. Although I don't agree with him it was a very respectful way to handle it.
5) BUT THEN Steve made an insta with hashtags #feminism and #triggered. Calling someone "Triggered" to me is the most pussy move you can make when someone challenges your opinion. Name calling solves nothing.
6) Steve stated that the skis "weren't marketed to females" but the title of the email was First Pro Model Women's Ski ... ???
7) The joke would have honestly been funnier if they left out the female pronouns and such. It takes the edge off and helps people not in on the joke get that it's a joke without stating the joke itself. Title of email could have been "worlds prettiest ski by the worlds prettiest skier" or something that might be even more fitting to the character? World's best kinda-female skier?
8. The comments made by many parties (Jlev included) obviously did not read the comments from any of the girls because they go off on shit about women's specific tech and flex and yadda yadda which has been made clear in every way possible that is not the problem. Girls who ski at the level that J skis make skis for are not ignorant to the ski tech they use nor do we want a special ski.
9) Most of the girls state they are disappointed not offended. Disappointed because they like and respect the company. The silliness of J skis is the best part so personally when I got an email with the First Pro Model Women's Ski I was pretty lit. I thought if anyone can make a girls graphic fun and not a pink fart it will be J skis. Girls like the witty sayings on the base and the funny graphics on top. But opening it to see a guy in a wig? Plz
10) J changed the caption on the original fb and insta posts and the website to state that Stephanie was Steve so new people to the convo don't see where the joke got lost. If this info was provided originally would there even be a fuss?
Final - They branded it seriously but took it as a joke. No matter what the context of the joke is, this isn't good business.
FunnelGodHola here's my opinion as a pretty informed ski chick. I'd like to point out that literally no one is mad at the design of the top sheet. Live, laugh, cork ~unfollow~ is probably the best new phrase I've heard this month. The trollin' videos and the skis themselves are funny. It was the branding and roll out of the design that were the problem. The things that bothered me most occurred after some of the comments were made.
1) Jason kept making pretty harsh and aggressive comments towards some girls only to delete them after an hour or so. If you're gonna make a statement - make it. His attitude did not play into the "it's just skiing" vibe at all so how can he expect fans to do the same?
2) J deleted all negative comments from insta
3) Stated that the root of this design was to highlight the shitty women's gear graphics typical to the industry. So instead of doing something positive about it they made a joke instead?!
4) I had a lot of respect for the way Steve responded to a comment with a 'I see the misunderstanding, here was our vision'. Although I don't agree with him it was a very respectful way to handle it.
5) BUT THEN Steve made an insta with hashtags #feminism and #triggered. Calling someone "Triggered" to me is the most pussy move you can make when someone challenges your opinion. Name calling solves nothing.
6) Steve stated that the skis "weren't marketed to females" but the title of the email was First Pro Model Women's Ski ... ???
7) The joke would have honestly been funnier if they left out the female pronouns and such. It takes the edge off and helps people not in on the joke get that it's a joke without stating the joke itself. Title of email could have been "worlds prettiest ski by the worlds prettiest skier" or something that might be even more fitting to the character? World's best kinda-female skier?
8. The comments made by many parties (Jlev included) obviously did not read the comments from any of the girls because they go off on shit about women's specific tech and flex and yadda yadda which has been made clear in every way possible that is not the problem. Girls who ski at the level that J skis make skis for are not ignorant to the ski tech they use nor do we want a special ski.
9) Most of the girls state they are disappointed not offended. Disappointed because they like and respect the company. The silliness of J skis is the best part so personally when I got an email with the First Pro Model Women's Ski I was pretty lit. I thought if anyone can make a girls graphic fun and not a pink fart it will be J skis. Girls like the witty sayings on the base and the funny graphics on top. But opening it to see a guy in a wig? Plz
10) J changed the caption on the original fb and insta posts and the website to state that Stephanie was Steve so new people to the convo don't see where the joke got lost. If this info was provided originally would there even be a fuss?
Final - They branded it seriously but took it as a joke. No matter what the context of the joke is, this isn't good business.
SteveSteppI have to weigh in here, i'm guessing you are one of the 2 girls who were outspoken on the FB thread since your talking points are essentially the same.
I have to reiterate the point that just because you were disappointed in the marketing campaign or the way the email was written doesnt grant you the right to demand a change in jSkis marketing. We obviously value your and other peoples opinion on this; J and i had a long phone conversation yesterday. Demanding a private company to change the way they do business because of someones personal misunderstanding seems to be common place now, and i have to stand up and defend it.
I promise you i'm not trying to attack or invalidate your opinion, but the context of the joke and situation absolutely matters. Like i said on FB, if this email campaign came from a company like K2 or Armada it would absolutely warrant concern like this. Again, you were on the email list so you must have had some idea of the content that J supports. This joke and others are what J has literally built his brand on and its not J's job to cater to a few people who arent in on the joke. Its in the motto of the company, "its just skiing". Its up to you to decide whether or not to be disappointed by this, and your misinterpretation of the email anyone else's responsibility. You even said you love the silliness of Jskis, so why should this be any different?
I honestly think if the ski came out immediately after the Mean Boys video last year, none of this would be happening. Since a year has gone by theres clearly been a disconnect.
I urge you to take the perspective of people who are IN on the joke. People couldnt believe that an internet joke from a fake persona has come so far as to have a fake ski built around it. They get to be on the inside of the joke. The troll became real and the people laughing at the ski are laughing at the people trolled by it.
I have a feeling that we are arguing different points, you were disappointed in the way the email was presented, and I'm defending the joke. My conclusion remains, the ski was made for a fake skier that doesnt exist. Stephanie was an alter ego in a video that we presented as real, so it stands to reason that the marketing campaign would follow suit.
To IggySkier who said the ski or email was misogynist, come on man, do you really believe that? You think using a pink ski with unicorns is an overt oppression of women? You even said you made a ski with half naked chicks pillow fighting, i dont think you are the moral arbiter in this argument.
And lastly, i literally have a notepad of hashtags that i copy/paste on my instagrams. the use of #triggered and #feminism were not targeting anyone in that post, i encourage you to look at my posts and see how many times i've used them on unrelated pictures.
I have no issues with you at all and if you want to chat with me on FB about anything, i'm down. I never want my jokes to bleed into reality to the point where people think that i'm some sort of misogynist or anything else. I just have to defend my stance.
