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July, 2025

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J Lev buys 4Frnt

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Mattgeraghty3
Posts: 122 - Karma: 373
Just starting this thread to get peoples opinions on J Lev buying 4Frnt. I personally think its an amazing move an exactly what our ski community needs right now. With this acquisition it seems 4frnt will have huge scope to grow and be a major competitor with some of the bigger brands out there. On the other hand could affect the direction of the company and reduce the amount of ideas coming from different companies what do people think???
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8 years ago
15 4
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ahshit
Posts: 1248 - Karma: 3,031
The_Real_EWillyThis year is the first year our local shop hasn't sold 4frnts since the company started, its kind of a bummer the direction the company is taking from some perspectives. I have a few pairs of skis from them and am bummed to hear they're discontinuing their park line up.


makes sense, they still have switchblades from 3 seasons ago in stock
8 years ago
1 0
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The_Real_EWilly
Posts: 395 - Karma: 1,321
sickskimakes sense, they still have switchblades from 3 seasons ago in stock


Very true
8 years ago
0 0
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.[sanhedrin].
Posts: 1657 - Karma: 941
This also explains the name change of the KYE series to the COL series of skis.
8 years ago
3 0
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zag2zag
Posts: 16 - Karma: 80
SklarI talked to JLev today about the state of 4FRNT, article coming soon


Any word on when the article will drop? Myself and a lot of friends have and love our 4frnts but a bit pessimistic on the long term prospects
8 years ago
0 0
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ahshit
Posts: 1248 - Karma: 3,031
bbfunnymanAny word on when the article will drop? Myself and a lot of friends have and love our 4frnts but a bit pessimistic on the long term prospects

The article came out a while ago
8 years ago
1 0
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Mr.Bishop
Posts: 22739 - Karma: 77,027
bbfunnymanAny word on when the article will drop? Myself and a lot of friends have and love our 4frnts but a bit pessimistic on the long term prospects


https://www.newschoolers.com/news/read/What-4FRNT
8 years ago
2 0
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