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chris.goodhueIt's gunna be good. 4FRNT makes dope skis, I feel like they are pretty underrated and have fallen out of the "new wave" trendyness as far as social media presence, marketing exct. Hopefully J can steer them back in the right direction.
mr-mcsteezeHopefully they can pick up some new athletes and really change up the scene
snomasterShy away from expensive risks (bindings)
SofaKingSickha id almost forgotten that whole ordeal. pretty important in the history of line skis. it was an admirable idea but the execution was...bad
dizzydizzyI always assumed the bindings were just a repainted version of the tyrolias that were being made at the time? they look nearly identical, and i cant imagine that 4frnt would put the level of r&d necessary into building a competitive binding given their size
SharkoI think he's referring to the old Line Skis bindings from around 2005/6. They were on these plastic plates with 4 holes in them, and the Line skis of the time had 4 corresponding threaded inserts in the skis. This allowed you to have 1 set of bindings for multiple pairs of skis, and you could just drop the binding on to whichever ski you wanted to use in minutes with just a screwdriver. Great idea, but they had durability issues and people did not like that the plate was kinda thick and lifted your boot higher off the ski than most bindings.
I remember my 05/06 Chronics had the inserts in them, never had the bindings though.
SharkoI think he's referring to the old Line Skis bindings from around 2005/6. They were on these plastic plates with 4 holes in them, and the Line skis of the time had 4 corresponding threaded inserts in the skis. This allowed you to have 1 set of bindings for multiple pairs of skis, and you could just drop the binding on to whichever ski you wanted to use in minutes with just a screwdriver. Great idea, but they had durability issues and people did not like that the plate was kinda thick and lifted your boot higher off the ski than most bindings.
I remember my 05/06 Chronics had the inserts in them, never had the bindings though.
dizzydizzyahh yup i remember those for sure, got it now. ambitious, yes very very ambitious. line also made a ski boot way back in the day if i recall correctly...
kstanzmaatttttt! Buddy!
Cool thread
MLBLine and J Lev revolutionized modern skiing as we know it....and not too many people know about it.
Mattgeraghty3Poll is split at exactly 50/50 at the moment so obviously a lot of people don't have a huge amount of faith in JLev
MLBThe line reactor binding is what marker's royal binding line is based off of. The basic design founded what the jester, duke, etc would become. It is also what the Salomon guardians and Tyrolia Adrenalines are also based off of.
When K2 bought Line, Marker got all the prototypes and designs. They just improved upon them. Same with the Line Transfer boot. It would be the start of Full Tilt. You can also look to Line and the Prophet 130s as one of the first super fat skis on the market.
Line and J Lev revolutionized modern skiing as we know it....and not too many people know about it.
hemlockjibber8*Line Reactor Binding
*Line Transfer boot was meant for skiing as well. Based off the old Raichle AT/snowboard hardboot
MLBThe line reactor binding is what marker's royal binding line is based off of. The basic design founded what the jester, duke, etc would become. It is also what the Salomon guardians and Tyrolia Adrenalines are also based off of.
When K2 bought Line, Marker got all the prototypes and designs. They just improved upon them. Same with the Line Transfer boot. It would be the start of Full Tilt. You can also look to Line and the Prophet 130s as one of the first super fat skis on the market.
Line and J Lev revolutionized modern skiing as we know it....and not too many people know about it.
SharkoI think his stated mission is very interesting. He says that he wants to steer 4FRNT in a different direction to allow it to remain independent.
He doesn't want it going the same direction as Line or Armada. He certainly has experience growing a business and then selling it off to a bigger parent company, so he probably knows how to avoid that as well.
mr-mcsteezeThis. 4frnt makes great skis but there marketing recently has fallen pretty hard compared to companies like faction, j skis, armada. Hopefully they can pick up some new athletes and really change up the scene
Mattgeraghty3Do you think he can do it again at 4Frnt or do you think he will even try to?
Poll is split at exactly 50/50 at the moment so obviously a lot of people don't have a huge amount of faith in JLev
dan4060Hoji is one of the best skiers ever to step on the planet. So is Kye Peterson. Wiley Miller rips too. They might not have a big team, but those guys are incredible skiers. They don't need new skiers, if people are not paying attention to those guys they really should be. Kye was incredible in All.I.Can, that performance was as good as anything I've seen out of Sean Petit. Not too many guys are doing off-axis 7's in the middle of big mountain lines, and his line at the end is just nuts. Hoji has put together some of the best film segments of all time.
The EHP 186 is my all-time favorite ski.
BASEDJAHhttps://www.newschoolers.com/videos/watch/871079/In-Search
Trefin. He said running a ski company is hard and he wants to make sure the smaller companies can stay afloat and avoid the financial mistakes he made in the past like giving up equity in his business so he could stay afloat when he owned line.
dan4060Hoji is one of the best skiers ever to step on the planet. So is Kye Peterson. Wiley Miller rips too. They might not have a big team, but those guys are incredible skiers. They don't need new skiers, if people are not paying attention to those guys they really should be. Kye was incredible in All.I.Can, that performance was as good as anything I've seen out of Sean Petit. Not too many guys are doing off-axis 7's in the middle of big mountain lines, and his line at the end is just nuts. Hoji has put together some of the best film segments of all time.
The EHP 186 is my all-time favorite ski.
SofaKingSickyeah sorry reactor* binding. where did i get Pivogy? was that some related term they included?
re: the boot yeah it was called the transfer boot and i was just joking that it was marketed as a "skiboard boot," i know it was fine for use on skis
Wow i did not know that at all. thanks
freeballerI'm confused on your point about equity. He just took all of Sterbenz's equity away by purchasing the company.
dan4060Hoji is one of the best skiers ever to step on the planet. So is Kye Peterson. Wiley Miller rips too. They might not have a big team, but those guys are incredible skiers. They don't need new skiers, if people are not paying attention to those guys they really should be. Kye was incredible in All.I.Can, that performance was as good as anything I've seen out of Sean Petit. Not too many guys are doing off-axis 7's in the middle of big mountain lines, and his line at the end is just nuts. Hoji has put together some of the best film segments of all time.
The EHP 186 is my all-time favorite ski.
Mattgeraghty3Don't get me wrong Hoji is one of my favourite skiers of all time and Kye is incredible too vut All.I.Can. came out 6 years ago an its been a similar time frame since Hoji put out a really serious movie part. These guys have definitely given 4Frnt the reputation they have today but I think it would be great to see some new talent coming through for them and generating some hype
SitSorry there Gero but you're a bit off base there, Hoji dropped an absolute hammer last year (pity ruin and rose sucked balls but his athlete edit is all kinds of fucked up) and has been regularly pumping out some crazy top notch lines for the past 6 years (and obviously well before). Check dat shit out. Sure he isn't capping unnatural forward 14's, he's just straight lining stuff in places grown men throw up just thinking about. https://www.youtube.com/watch?v=ndv9yo26ZAw
Kye did drop off the radar a lil and just got sidelined by spreading himself over too many films, but his mini movie (In Search, see above) from 2 years ago is bloody top notch. Mostly man-powered as well if I remember rightly. By the looks of his insta his 2 year project (Numinous - I'll even PM you the flick when it drops if it's online) is shaping up to be an all time solo project.
Have attached a link for you as I can't embed like these cool new kids on the block, but bung a zoot and take 30 to re-educate yourself on some primo shredding you've clearly missed out on.
sickskiRe-opening this to talk about the 4frnt team. I've been hearing mixed things about 4frnt losing all but Hoji and Thayne. What I've heard: Wiley and David left 4frnt by choice, Kye and Cam were given the boot.
SklarI talked to JLev today about the state of 4FRNT, article coming soon
SklarI talked to JLev today about the state of 4FRNT, article coming soon
tcurleDid the change in team riders come up?
snowfinderjlev did the same thing way back in the day with line he cut everyone off but Pollard.
SofaKingSickAnd IIRC I'm pretty sure that was at least partly because of the binding failure...can anyone confirm or deny that?
snowfinderjlev did the same thing way back in the day with line he cut everyone off but Pollard.
snomasterHa!
Just like Coreupt eh?
How 'bout this instead:
Build dope skis. Execute a sustainable business plan that concedes perpetual growth is not realistic. Shy away from expensive risks (bindings). Support the scene within a budget.
sickskiThinking about it, how is 4frnt going to stay how they are? Correct me if I'm wrong, but aren't all of 4frnts skis athlete promodels? What happens now that those athletes are gone?
