COC has been blowing up facebook with posts saying "Want to snowboard with Craig Mcmorris and his brother Mark sigh up now. If you don't you're blowing it."
http://snowboarding.transworld.net/news/mark-mcmorris-injured-backcountry-accident/
"Mark McMorris was in a backcountry accident outside of Whistler, Canada on Saturday, March 25th and fractured his jaw, left arm, ruptured his spleen and sustained rib fractures, a collapsed left lung and a pelvis fracture."
People very nicely pointed this out to COC. COC kept posting it 4 ot 5 times total and now deleted all the comments (which would not even the slightest bit dickish)
Also from all I can see, right after the crash was when they first started posting it. Not even a "Good luck mcmorris, hope you're back on your board and shredding with us soon".
It just strikes me as poor taste.