Replying to Trying to remember the name of a company selling "Boot-Skis" that cost $500

I came across a video of a new company advertising these boot-skis where the ski part was the length of the skis boot. I've seen boot skis before where you'd strap in to use them, but these cost like $300-$500 because the ski part and the ski boot were one piece meaning that you could only use them as a boot ski. Just trying to remember the name of the company to use as an example of one of the worst ideas anyone could ever invest in