Replying to Why are so many thing sold out in the Ski industry?

Just want to talk about that topic, because i see it more than in any other
industrie i was around.
So much stuff in the ski industry is very limited, from Skis, over bindings to clothes.
Especially here in europe.

I had a very hard time getting the look pivot binding i was looking for, because it was sold out everywhere (bought it in UK now, i am from Germany).
Also Stuff like Saga Hoodies are most of the time out of stock, especially XL & Black.
I'm trying to buy one right now but i just can't find any, it's so annoying.

Don't these companys know that they sell a lot or is it just part of the marketing?
What do you think