Replying to Ridiculous St. Regis Deer Valley/Armada Collabo

Uh.... what?

From the Press Release Hall of Fame (aka our gmail):

"Park City, Utah (December 8, 2016) – The St. Regis Deer Valley has announced an exclusive partnership with Park City-based Armada Skis, which will provide guests of the hotel with personalized backcountry ski experiences led by some of the hottest names in the sport—including the Armada-sponsored skiers Sammy Carlson, Todd Ligare, Ian Provo, and Tanner Hall. On select dates throughout ski season, representatives from Armada Skis will be on-site at The St. Regis Deer Valley, offering guests the opportunity to demo customized Armada equipment and to interact with the company’s elite roster of skiers and brand representatives.

The launch of this new partnership heralds an exciting upcoming ski season at The St. Regis Deer Valley, which recently received the prestigious Five Diamond designation from the Automobile Association of America (AAA) for the second consecutive year. As part of the hotel’s partnership with Armada, select staff at the resort will greet guests in Armada-branded apparel.

“Armada Skis’ commitment to quality and impeccable customer service made this partnership a natural fit for us,” said General Manager Edward Shapard. “We’re always looking for new ways to enhance our guests’ experience, and are now proud to offer them direct access to some of the world’s top ski equipment and finest athletes.”
“Deer Valley offers some of the world’s best skiing and with true slope-side, ski-in/ski-out access, The St. Regis does a terrific job of connecting its guests to the surrounding area,” said Armada CEO Erik Snyder. “We are thrilled to partner with the hotel’s expert team in providing their guests with a winter of truly incredible backcountry skiing experiences.”

Package rates for Armada Ski Experiences start at $10,000 for six guests, including custom equipment and a backcountry excursion led by Armada-sponsored skiers. Personalized trips will venture out to Thousand Peaks Ranch, which comprises 43,000 exclusive acres of untouched backcountry powder in the Uinta Mountains. The spectacular ski terrain encompasses an area larger than Vail, Aspen and Killington combined."