mulzOk.... Wow. So to begin yes Ski movies are just that ski movies. When the general consensus is that this movie was a steaming pile of WTF, but your argument is, "Brah you like totally get the athlete edits online for free, its the best of both worlds." Uhm how is this sustainable? People will stop buying the movie after enough of that, and just wait for the athlete edits.
Second, funny, I'm pretty sure your the only one in this thread comparing All.I.Can/Valhalla to Ruin and Rose. Yes all aremore art oriented, but All.I.Can/Vahalla are still banger ski fillms, the fact they used artistic cinematography is icing on the cake.
And its one thing to bring awareness to the topic, but when your utilizing dozens of planes and helicopters to shoot a flick such as Ruin and Rose, and have global warming be such a primary piece of your film. I think you definitely move from "raising awarenesss" to "hypocritical child" real quick.
No, as I pointed out, ski movies are movies that pertain to skiers, not just movies jam packed full of skiing. There's a difference in that one definition (which I'll call ski porn) suggests that you're gonna get an hour of pure ski footage and scenics with a soundtrack and leave the theater pumped up and excited. The other, which we've seen more of in the last decade or so, expands the category to talk more broadly about other themes.
I'm not sure that the movie/athlete edits program is sustainable, but it sure worked here. And you assume that skiers as whole didn't like Ruin and Rose--NS is not all of skiing, thankfully. And perhaps Ruin and Rose appeals to folks who aren't necessarily skiers because it's not just footage of people skiing; the overall audience for this kind of movie is far broader than action packed ski porn. My mom, my grandparents--they love skiing, but ski porn just doesn't do it for them because they don't really understand it, think it's boring and repetitive. But the storyline here? They might be able to finds something there.
I'm the only one in this thread making those comparisons because both All.I.Can (which was chock full of imagery and commentary that didn't fit in with the ski porn program, and used a narrative structure that hinted at clips throughout before delivering them all at the end) and Valhalla (which is a narrative, a story, that much like Ruin and Rose, fades back and forth between a fictitious journey and shorter segments of excellent skiing) are both narrative in nature. And when they came out, skiers whined the same kind of "where's the ski porn?" way.
You do realize that we live in a fossil fuel based society, yes? To paraphrase Auden Schendler in All.I.Can, "And we're all hypocrites, of course. But's about finding a way to work together to move beyond the way that we make energy now." If you want to start counting up the hypocrites that suggest we need to make changes in our lifestyles in order to save the world and its people, let alone the skiing that we love, put me first in line. I type this on a computer made of plastics and rare minerals built in a handful of places and shipped all over the world before it arrived to me. I drive to go skiing. I flew on planes several times last winter as a result of going skiing. I highly doubt you're any different.
It's effectively impossible to be oil free in our society; that doesn't mean that we can't advocate for change and do what we can in our own lives to contribute. The "you're a hypocrite, so you can't have that opinion" argument on climate only leaves us with the status quo. If you find yourself looking at your local ski hill in forty years and it resembles the Big Empty in that it too lacks snow, maybe being a hypocrite is a better option?