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Seth Morrison is cut from K2 Skis

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jpastor
Posts: 431 - Karma: 848
Seth Morrison is cut from the K2 Skis factory team. He's not listed on their website nor is it listed as a sponsor on his.

http://www.powder.com/stories/news/seth-morrison-out-at-k2/#Rv4gtt4UVGoHmHL0.97
Sep 15 2016 11:06PM
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gapersarefriends
Posts: 2158 - Karma: 4,270
Whaaaaat
Sep 15 2016 11:11PM
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..=
Posts: 548 - Karma: 1,224
In before we see many more dropped from K2 within the next year. A wack company will always remain a wack company. Let's just hope this doesn't trickle down and affect Line in any way, I doubt it will though
Sep 15 2016 11:19PM
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radish
Posts: 405 - Karma: 351
I drooled over the original Seth pistols. I'm interested to hear more about this
Sep 15 2016 11:45PM
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Cadenmccullough
Posts: 628 - Karma: 2,648
Suprised they would drop such a well known skier.
Sep 15 2016 11:54PM
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philskier
Posts: 207 - Karma: 624
Looks like there may be a bigger issue at hand.
Check out the SGB article linked by Powder:

https://sgbonline.com/newell-brands-to-close-some-businesses-this-year/

K2/Volkl's parent company is looking to divest in businesses that generate $250 to $300 million in annual revenue. In reference to these businesses their CEO says: "Some of them are the kinds of businesses that would be difficult to sell and therefore, we should just shut down because they create no value for you and they are a distraction for us.”

It would be shitty to see an icon like K2 buried without a chance to be sold...
Sep 16 2016 12:01AM
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..=
Posts: 548 - Karma: 1,224
philskierLooks like there may be a bigger issue at hand.
Check out the SGB article linked by Powder:

https://sgbonline.com/newell-brands-to-close-some-businesses-this-year/

K2/Volkl's parent company is looking to divest in businesses that generate $250 to $300 million in annual revenue. In reference to these businesses their CEO says: "Some of them are the kinds of businesses that would be difficult to sell and therefore, we should just shut down because they create no value for you and they are a distraction for us.”

It would be shitty to see an icon like K2 buried without a chance to be sold...


If I'm reading this correctly, wouldn't all of the brands which K2 owned including FT, Dalbello, Volkl and Line all be affected by this same business decision?

Looks like we have a bigger potential threat to consider here
Sep 16 2016 12:08AM
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soup
Posts: 6345 - Karma: 4,442
philskierLooks like there may be a bigger issue at hand.
Check out the SGB article linked by Powder:

https://sgbonline.com/newell-brands-to-close-some-businesses-this-year/

K2/Volkl's parent company is looking to divest in businesses that generate $250 to $300 million in annual revenue. In reference to these businesses their CEO says: "Some of them are the kinds of businesses that would be difficult to sell and therefore, we should just shut down because they create no value for you and they are a distraction for us.”

It would be shitty to see an icon like K2 buried without a chance to be sold...


dude woah jesus christ.

first seth not on k2 and now k2 not being around. this is dark what the hells going on?
Sep 16 2016 12:10AM
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TheDoughAbides
Posts: 1319 - Karma: 4,036
j.w.vLooks like we have a bigger potential threat to consider here


Or potential opportunity...
Sep 16 2016 12:14AM
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270on420out
Posts: 7514 - Karma: 51,161
^^^Stockpile Full Tilts?
Sep 16 2016 12:17AM
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TheDoughAbides
Posts: 1319 - Karma: 4,036
j.w.vLooks like we have a bigger potential threat to consider here


Or an opportunity...

inb4 tbk skis steps up to fill the k2 void


but seriously if all of this is true it will be interesting to see who fills the void or even if theres a void to fill...yikes
Sep 16 2016 12:22AM
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..=
Posts: 548 - Karma: 1,224
TheDoughAbidesOr potential opportunity...


Both. Losing all of those brands would undoubtedly create a giant hole in the entire industry. However, it would also likely be so eye opening that people wouldn't be able to trust mega cooperations within freeskiing for a very long time.

Hard to say what an exact outcome in a situation like this one would be, if there will even be one. Seems weird through and through
Sep 16 2016 12:29AM
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HaydenWrong
Posts: 986 - Karma: 2,165
radishI drooled over the original Seth pistols. I'm interested to hear more about this


I wonder how many un drilled sets he has laying around... we need to get our mitts on those OG planks

Sep 16 2016 8:14AM
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bait
Posts: 1226 - Karma: 3,580
Im never going to buy K2s and Seth Morrisson getting dropped makes no difference.

Funny how the factory team are actually underpaid workers in China.
Sep 16 2016 8:31AM
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S.J.W
Posts: 7609 - Karma: 31,186
j.w.vIn before we see many more dropped from K2 within the next year. A wack company will always remain a wack company. Let's just hope this doesn't trickle down and affect Line in any way, I doubt it will though


No it definitely will. Newell Rubbermaid bought out Jarden sports and they want to sell off the entire winter sports division. So unless someone buys the winter sports as a whole for a cool 2.8 billion, or sections like either Line, Full Tilt, Volkl, etc. Those companies could be in a lot of trouble. Either way, if you're planning on buying anything from Line, Full tilt, Volkl,Marker,etc buy it fucking now.
Sep 16 2016 8:45AM
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TOAST.
Posts: 7511 - Karma: 36,436
S.J.WNo it definitely will. Newell Rubbermaid bought out Jarden sports and they want to sell off the entire winter sports division. So unless someone buys the winter sports as a whole for a cool 2.8 billion, or sections like either Line, Full Tilt, Volkl, etc. Those companies could be in a lot of trouble. Either way, if you're planning on buying anything from Line, Full tilt, Volkl,Marker,etc buy it fucking now.


If full tilt, dalbello, and marker go that is a huge void in boot and binding options. Even if they shut the doors for all of them, I'd imagine somebody would end up with the molds. There's plenty of ski companies to take place of k2 and line, but boots/bindings are another story
Sep 16 2016 9:11AM
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cozzey
Posts: 1353 - Karma: 1,814
Maybe this is a good opportunity for smaller companies to fill the void that will be created if K2 is gone, I love their gear and all but it may not stick around.

Another possible chance that w/ the major brands gone that jerrys buy from = less jerrys??
Sep 16 2016 10:03AM
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Ranch
Posts: 742 - Karma: 1,030
j.w.vIn before we see many more dropped from K2 within the next year. A wack company will always remain a wack company. Let's just hope this doesn't trickle down and affect Line in any way, I doubt it will though


Agreed or full tilt
Sep 16 2016 10:24AM
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.lencon
Posts: 6753 - Karma: 17,186
TOAST.If full tilt, dalbello, and marker go that is a huge void in boot and binding options. Even if they shut the doors for all of them, I'd imagine somebody would end up with the molds. There's plenty of ski companies to take place of k2 and line, but boots/bindings are another story


Eh. Marker bindings suck. Tyrolia, Salomon, and Rossignol are much better. Wouldn't even mind if marker didn't exist.

However losing Dalbello, K2, and FT for boots could be interesting.. there are still Roxa, Fisher, Lange, and what not, but losing the others is a big chunk.

Really I just don't want it to go under and have a bunch of unsponsored athletes from Line, K2, and Volkl.

But then again it would be nice to let ON3P and other small brands have a better chance of gaining business.
Sep 16 2016 11:39AM
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soup
Posts: 6345 - Karma: 4,442
HaydenWrongI wonder how many un drilled sets he has laying around... we need to get our mitts on those OG planks


those OG seths are my daily drivers. same dimensions as the E'Dollo ski. man was ahead of his time.
Sep 16 2016 11:52AM
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HaydenWrong
Posts: 986 - Karma: 2,165
soupthose OG seths are my daily drivers. same dimensions as the E'Dollo ski. man was ahead of his time.


thats good to know gonna cop a pair of dollos an paint them like the seths !!!!!
Sep 16 2016 12:50PM
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HaydenWrong
Posts: 986 - Karma: 2,165
soupthose OG seths are my daily drivers. same dimensions as the E'Dollo ski. man was ahead of his time.


thats good to know gonna cop a pair of dollos an paint them like the seths !!!!!
Sep 16 2016 12:50PM
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404404
Posts: 11358 - Karma: 21,035
Scary stuff.

I was just talking to the Line dude and it's business as usual. We are still driving the van and have TC trips planned. Seth being cut sucks, but K2 has historically had an expensive team and when someone isnt selling skis anymore it's hard to justify paying them.
Sep 16 2016 2:25PM
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clorox
Posts: 1728 - Karma: 4,863
j.w.vIf I'm reading this correctly, wouldn't all of the brands which K2 owned including FT, Dalbello, Volkl and Line all be affected by this same business decision?

Looks like we have a bigger potential threat to consider here


brb, gonna go buy enough dalbello's to last me 30 years
Sep 16 2016 2:39PM
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Dddsz
Posts: 3042 - Karma: 7,326
FKS_HEEL_PIECEbrb, gonna go buy enough dalbello's to last me 30 years


Yeah, Dalbello is the only thing that I want to survive. Line, marker, and full tilt are cheap rip-offs.
Sep 16 2016 2:46PM
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RousedWits
Posts: 387 - Karma: 894
chiefclulMaybe this is a good opportunity for smaller companies to fill the void that will be created if K2 is gone, I love their gear and all but it may not stick around.

Another possible chance that w/ the major brands gone that jerrys buy from = less jerrys??


That would honestly be so rad if that happened, it gives the skier more unique options for skis. In surfing there is a huge handmade quality to each board, imagine if that culture bleeds into skiing somewhat. There are probably downsides I am overlooking, but the initial thought seems skookum as hell!
Sep 16 2016 3:15PM
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Casey
Posts: 7875 - Karma: 24,674
ParryWithAnAScary stuff.

I was just talking to the Line dude and it's business as usual. We are still driving the van and have TC trips planned. Seth being cut sucks, but K2 has historically had an expensive team and when someone isnt selling skis anymore it's hard to justify paying them.


I was wondering if Seth was getting phased out simply because they stopped doing Seth inspired names on his skis. Like yeah the Annex and pinnacle 118 had his signature on it, but the narrower ones didn't. He even said in an interview he liked his older ski better. I just wish he would produce some content once in awhile.
Sep 16 2016 5:04PM
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Session
Posts: 5390 - Karma: 22,282
CaseyI was wondering if Seth was getting phased out simply because they stopped doing Seth inspired names on his skis. Like yeah the Annex and pinnacle 118 had his signature on it, but the narrower ones didn't. He even said in an interview he liked his older ski better. I just wish he would produce some content once in awhile.


I don't think you quite get it. This isn't about skiers and teams and how much they cost. It is about the Newell (who bought Jarden) selling or simply killing off companies it inherited with the Jarden merger. Basically if they can't use it to sell product through Wal-Mart or K-mart, it is of no value to them, and their investors. If it doesn't make a truckload of money they don't fucking care about it.
Sep 16 2016 5:18PM
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Casey
Posts: 7875 - Karma: 24,674
SessionI don't think you quite get it. This isn't about skiers and teams and how much they cost. It is about the Newell (who bought Jarden) selling or simply killing off companies it inherited with the Jarden merger. Basically if they can't use it to sell product through Wal-Mart or K-mart, it is of no value to them, and their investors. If it doesn't make a truckload of money they don't fucking care about it.



Yeah I get that I was just wondering out loud if he was leaving anyway. Sucks for them in the meantime I doubt a lot of people saw the plug getting pulled on K2.
Sep 16 2016 5:34PM
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Mingg
Posts: 13992 - Karma: 49,651
chiefclulAnother possible chance that w/ the major brands gone that jerrys buy from = less jerrys??


Less Jerrys = Less money in freeskiing.
Sep 16 2016 6:09PM
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Emma_Watson
Posts: 4491 - Karma: 6,797
THEDIRTYBUBBLE^^^Stockpile Full Tilts?


and then burn them all.
Sep 16 2016 6:35PM
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Emma_Watson
Posts: 4491 - Karma: 6,797
MinggLess Jerrys = Less money in freeskiing.


also,

less money in freeskiing = less jerrys

this is a useful constant
Sep 16 2016 6:36PM
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grilled_steeze
Posts: 422 - Karma: 1,448
Are they looking at getting rid of K2 as a brand, or K2 sports all together?

If its K2 sports, we'd lose all of these brands, plus several snowboard, XC ski and footwear/outerwear brands I didn't list


K2 Skis
K2 Skates
Marker
LINE
Full Tilt – Ski boots

I'm 99% sure they own Dalbello and Volkl too, seeing that they own marker
Sep 16 2016 7:58PM
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CB4TSB
Posts: 428 - Karma: 1,221
grilled_cheeseAre they looking at getting rid of K2 as a brand, or K2 sports all together?

If its K2 sports, we'd lose all of these brands, plus several snowboard, XC ski and footwear/outerwear brands I didn't list


K2 Skis
K2 Skates
Marker
LINE
Full Tilt – Ski boots

I'm 99% sure they own Dalbello and Volkl too, seeing that they own marker


also
BCA avy gear
Madshus XC skis
Marmot clothes n' tents
5150 Snowboards
Sep 16 2016 8:25PM
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skierman
Posts: 8371 - Karma: 7,590
ParryWithAnAK2 has historically had an expensive team and when someone isnt selling skis anymore it's hard to justify paying them.



Its true. Time to grow up, kids. Seth Morrison is just a glorified powder skier now who never sends cliffs anymore. You can't expect him to be paid 60k a year just so he can ski around like every other nub out there. Seth Morrison sucks now so he's going to be sponsored by ski companies that historically sponsor shitty skiers, like ON3P or Bluehouse.
Sep 16 2016 10:40PM
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Dddsz
Posts: 3042 - Karma: 7,326
MinggLess Jerrys = Less money in freeskiing.


*Skiing

People just say freeskiing to make it sound cooler.
Sep 16 2016 11:13PM
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Ranch
Posts: 742 - Karma: 1,030
philskierLooks like there may be a bigger issue at hand.
Check out the SGB article linked by Powder:

https://sgbonline.com/newell-brands-to-close-some-businesses-this-year/

K2/Volkl's parent company is looking to divest in businesses that generate $250 to $300 million in annual revenue. In reference to these businesses their CEO says: "Some of them are the kinds of businesses that would be difficult to sell and therefore, we should just shut down because they create no value for you and they are a distraction for us.”

It would be shitty to see an icon like K2 buried without a chance to be sold...


If they are going to drop less profitable companies for more cash flow, what companies would they drop? They wouldn't drop Line or full tilt would they?
Sep 16 2016 11:25PM
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CB4TSB
Posts: 428 - Karma: 1,221
skiermanIts true. Time to grow up, kids. Seth Morrison is just a glorified powder skier now who never sends cliffs anymore. You can't expect him to be paid 60k a year just so he can ski around like every other nub out there. Seth Morrison sucks now so he's going to be sponsored by ski companies that historically sponsor shitty skiers, like ON3P or Bluehouse.


skierman, agree to disagree. Obviously there would be a time when Seth would no longer be on K2, just like Plake. The question was when would it happen, now?, 5 years from now? 10 years from now? I guess we know the answer. As far as as your statement goes that he does not not send it anymore I strongly disagree with you on that. Watch his runs from the 2014 and 2016 skiers cups. Who knows what the future of K2 is and the other Newell winter sports brands will be, but as far as K2 goes they need to hang on the the skiers in the age range of 35-45, they are the ones with money who will by their product because they grew watching all the best skiers skiing on K2. K2 dropping him will drive buyers from the key demographic away from K2, like many of their business moves dating back to the closing of their factory in 2001 and being bought and sold by several different corporations over the years. Based on his tweet it did not sound like a amicable end of employment, I think that's what most people are upset about.
Sep 17 2016 12:37AM
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Schwags
Posts: 4735 - Karma: 758
Always knew the day would come that the core brands would sell out to overlords that want power. and here it is.
Sep 17 2016 4:53AM
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Schwags
Posts: 4735 - Karma: 758
Always knew the day would come that the core brands would sell out to overlords that want power. and here it is.
Sep 17 2016 4:53AM
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Julius_Steezer
Posts: 776 - Karma: 4,536
Well if it all goes tits up and the whole jarden winter sports division shuts down, at least we'll be able to bring back the "who will be wallisch's next sponsor" thread and accompanying hype
Sep 17 2016 6:18AM
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SFBv420.0
Posts: 2539 - Karma: 3,124
MinggLess Jerrys = Less money in freeskiing.


personally i'm going to continue to put my skins on ascend snow covered peaks and ski down them reguardless of the $$ or growth in the industry
its what ski bums do
why do you need jerry's coin or huge corperations to pursue a simple passion
of skiing free?
Sep 17 2016 8:34AM
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Mr.Mitten
Posts: 1330 - Karma: 3,945
SchwagsAlways knew the day would come that the core brands would sell out to overlords that want power. and here it is.


i'm not sure you fully understand what's goin on here
Sep 17 2016 10:29AM
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wrichmond
Posts: 562 - Karma: 369
TSBalso
BCA avy gear
Madshus XC skis
Marmot clothes n' tents
5150 Snowboards


And Ride Snowboards


Slightly more information on the situation in this Denver Post article
http://www.denverpost.com/2016/09/16/k2-breakup-skier-seth-morrison/
Sep 17 2016 10:43AM
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soup
Posts: 6345 - Karma: 4,442
Emma_Watsonalso,

less money in freeskiing = less jerrys

this is a useful constant


jerrys keep the lifts running. who do you thinks shelling out the money for rentals, hotels, day tickets, and lodge food. definately aint us doetbag skiers with seasons passes and multiple season old gear.


this could be dark. if k2 and all those companies are not all ready out on their own, then they aint making money. there was an interview or a podcast or something with J.Lev talking about how he knows for a fact the only ski companies making money right now are armada and Line. the rest are owned by investors and rely heavily on their deep pockets to keep the ship rolling. and what high roller investor who owns a fucking tupperware company is going to want to spend money in an industry heavily dependant on weather and seasons that are getting shorter and shorter.

im worried here. for the industry as a whole.
Sep 17 2016 10:55AM
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*Nefarious*
Posts: 1072 - Karma: 4,208
This is really just a small ripple effect of much bigger things going on at K2 (Jarden). Most of which you have all touched on.

I honestly don't believe Seth was "Cut" so much as he was probably trying to renegotiate a contract and lock down some money, and I think all of that business is at a standstill since the acquisition (by Rubbermaid). I'm sure Seth was sick of dealing with that, probably for the first time in his career, but I know he hasn't been too happy with K2 for a while now.

This definitely will have interesting consequences for all the brands, Line, Full Tilt, etc. I just hope someone cool can buy some of these companies rather than "dissolving" them all together. In a way, it could be a great opportunity for these brands to be taken back by core skiers rather than corporate types. I think it's proven that when big corporations try to run ski brands, things tend to go in the wrong direction. We need people making ski products for the love, not just the money. But people need to get paid.
Sep 17 2016 11:25AM
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wrichmond
Posts: 562 - Karma: 369
soupthis could be dark. if k2 and all those companies are not all ready out on their own, then they aint making money. there was an interview or a podcast or something with J.Lev talking about how he knows for a fact the only ski companies making money right now are armada and Line. the rest are owned by investors and rely heavily on their deep pockets to keep the ship rolling. and what high roller investor who owns a fucking tupperware company is going to want to spend money in an industry heavily dependant on weather and seasons that are getting shorter and shorter.

im worried here. for the industry as a whole.


Soup what podcast?

According to the Rubbermaid investor's statement, the companies are scheduled to be cut/sold because their revenue (250-350million) was too low for the conglomerate, not that they are losing money.
Sep 17 2016 11:27AM
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404404
Posts: 11358 - Karma: 21,035
skiermanIts true. Time to grow up, kids. Seth Morrison is just a glorified powder skier now who never sends cliffs anymore. You can't expect him to be paid 60k a year just so he can ski around like every other nub out there. Seth Morrison sucks now so he's going to be sponsored by ski companies that historically sponsor shitty skiers, like ON3P or Bluehouse.


Damn you have so much insight into the ski industry it's almost like your part of it... Oh your not.. Just some loud mouth kid.

People leave companies all the time. It doesn't mean it's because K2 is going to be sold or dissolved in the near future.
Sep 17 2016 11:39AM
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soup
Posts: 6345 - Karma: 4,442
wrichmondSoup what podcast?

According to the Rubbermaid investor's statement, the companies are scheduled to be cut/sold because their revenue (250-350million) was too low for the conglomerate, not that they are losing money.


Blister Podcast - Ep. 13: Jason Levinthal on How to Save Skiing.

Id say if anyone can comment on how the inner workings of the industry go down, hes the man to do it.
Sep 17 2016 12:46PM
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a_burger
Posts: 5240 - Karma: 20,806
wrichmondSoup what podcast?

According to the Rubbermaid investor's statement, the companies are scheduled to be cut/sold because their revenue (250-350million) was too low for the conglomerate, not that they are losing money.


I believe j-lev was talking about free skiing companies, not all companies.
Sep 17 2016 12:51PM
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