VISHNUI'm not bothered by being "called out." People have been trying to discredit us as a brand from the beginning and that will surely continue. I posted in this thread to weigh in once and for all on what a ridiculous hair splitting argument you are making. Vishnu is registered with the state of Utah as an outdoor hard goods company, because that is what we are. Clearly we disagree, and that's okay.
You are worried about semantics, definitions, and your own narrow world view. I am concerned with leaving a lasting legacy as a brand and inspiring future generations to sustain the skiing culture that helped mold me into who I am today.
If you'll excuse me, I need to go finish our fourth team video (made with no budget as always) while also coordinating a re-order of our new ski (Wides, sold out) that we conceptualized and designed while testing ourselves right here in Utah.
Being a marketing company sure is busy.
I'm sorry that you think I'm discrediting you as a brand. I've said nothing but neutral and good things about your brand. Nothing negative.
I'm also sorry you think I have a 'narrow world view' because I see a company that markets and sells a product but does not make that product as a marketing company.
I mean, when I google 'marketing company definition' this comes up:
"It takes care of the distribution and sales of goods and services from manufacturer to customer; including pricing, promotion, merchandising, packaging and distribution.".
Is that not what you do? Everything in between manufacturer and customer?
Sure, you can be a ski company or ski design company and a marketing company. So long as you don't call yourselves a ski manufacturer or ski makers or something like that which would be very misleading.
In marketing (as I'm sure you know, being the fantastic marketers that you are), messaging and terminology matters substantially.