KravtZJust a business idea to throw your way...why don't you turn Newschoolers into a lifestyle brand kinda like a jibberish, etc.
Such a good following and if you guys made a cool clothing line I think it could have some serious potential especially how well connected into the action sports industry this website and many people on it are.
First off - note that this has been tried twice in Newschoolers history.
The first iteration was by Harvey, and it was called NS Clothing. I actually rode on the team before I ever worked here.
Results were mediocre.
Second time we approached it was in the 2008-2011 range roughly. We started small with mostly cheap merch-type stuff. After being pretty successful with that, we attempted to step it up a notch into a full-blown clothing line with our first Jiberish collab piece. That was a disaster.
We've had many struggles - handling the logistics, time and knowledge necessary to be successful at a clothing business has seemed to somewhat elude us. Guys like Level 1 or Inspired really made it work because the athletes in their movies wear the stuff while they're shooting... and I guess they have a knack for clothing or something like that.
The reason the store was down for so long happened not because we gave up, but because we actually tried to expand massively and move the entire operation to the US down at the parent company's head office. There were numerous issues which have led us to the current situation.
I do however have a feeling like this go around will be different. We're trying much more of a balance between cheap merch stuff and decent quality items which you'd be proud to wear. We've learned a lot about how we should be marketing things, and I think that NS has been going through a pretty awesome re-birth throughout the last few seasons.
Our main goal to start is to offer you guys decent quality items at an affordable price. The idea being to get it out there and help you rep the brand. We're doing limited quantities to start, and we'll grow slowly from there.
Who knows - maybe it could be a good little chunk of business for us. Most of the time, our best product to sell is advertising because its what we excel at and our packages are extremely effective for most companies that use them. I'd be super happy to see merch be a nice little backup to that - if even only for getting the word out about how rad this place is.