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vinnypazThey drop b-dog and pretty much the whole team, but signed Callum and Bushy.
vinnypazThey drop b-dog and pretty much the whole team, but signed Callum and Bushy.
Are they trying to reorient the brand image?
cdiphttp://www.orage.com/ca_en/b-dog-jacket
lets drop b dog and make him another pro model jacke
FredyFerlSo Orage signed a bunch of park athletes when park skiing was hot a couple of years ago and now they drop pretty much all of them since backcountry is the new thing? Weak move Orage
TallxTyup, orage is bunk and they dont give a fuck about us.
zakattack66fight fight fight
TallxTeh no need to fight. the only person at the company that I know of is Mike Nick. He's just out there tryna make a living and support his family. Can't hate on that. Just accept that they don't value our market and stop supporting a brand that doesnt support what I'm passionate about.
cydwhitPretty sure he left Orage last year on March 31?
cdiphttp://www.orage.com/ca_en/b-dog-jacket
lets drop b dog and make him another pro model jacke
tdolloIt still says bdog is on the team when I go on the website. Where did you guys hear that he was dropped?
Titus69http://www.orage.com/us/team/
It still says Bdog is still on the team. I really only saw their outerwear when they sponsored Will and Andy. Their new stuff looks more like patagonia or north face
S.J.WEhh I still think Orage is pretty cool. Oh so they dropped some skiiers? Wah wah, are you really that persuaded by marketing that you buy your outerwear on who wears it???
cydwhitI dunno.
Couple of points:
-I've never been incredibly impressed by their outwear, at all. Sure it's fine, but it's not industry leading by any means
-A lot of outerwear brands fall into this category, there is just not that much difference in price or performance from a lot of the brands at the moment, it comes down to how you want to look, and more importantly, who you want your money to go to.
-Initially that doesn't seem that important, who cares where your money goes? Well, the ski industry is small, and there is very little money going to what I would call the "good guys" the dedicated people pushing everyday. So, while I'm 100% for free market capitalism, I definitely look at who my money goes to as a factor, that's why I don't feel bad about buying a Red Bull. They make a lot of content that I really enjoy, and they pay a lot of people that in my opinion deserve to be payed.
So, with a product like outerwear, if the price and features are the same between two brands I'm always going to buy the one that I want to support, as a company more.
That's why I'd be more interested in picking up a piece from a company like Knoble, Bloom, Planks, Yoke, etc, than from a company that doesn't support things I care about.
When Orage had many of my favorite athletes (no diss to Callum and Rory, they are both awesome) as well as employing people I liked, and backing content I liked, I was willing to put up with an average to sub-average product. Now that they don't, I'm much less inclined to do so, and much more interested in supporting people who I know and care about.
Please note, I review and edit reviews of ski gear for a living, and all that applies mostly to park / inbounds outerwear. It applies to a smaller extent to touring/performance gear because in that case I'm going to buy whatever performs the best for the best price, regardless of who is behind it.
Does any of that make sense?
S.J.WIt completely makes sense. If sponsorships didn't work then brands wouldn't have them. Orage isn't like nike where they just came in for the money. They are rooted in freeskiing and people are going to stop buying their stuff because they're not supporting park skiers anymore? Are people really focused on just hitting a rail where they don't even consider big mountain freeskiing??? It's just dumb in my opinion people getting all pissy because they're sponsoring their favourite skiier anymore.
cydwhitI think a key phrase there is "rooted" the fact that they used to be so "core" and now seem to be moving a different direction is probably a large part of why feathers are ruffled.
And I don't think it's such a park vs. all mountain issue as you paint it. The team they had was pretty diverse.
People like Banks, Chris Logan, Tatum Monod, Andrew Whiteford. Those are not the sort of people that I would classify as "rail rats"
People on NS probably don't have as much experience with people like Rory and Callum, and thus are becoming less of a target audience.
When Moose worked for Orage and they were super active on NS, and supporting a lot of people and projects I respected, I was very happy to give them my money, even if the product wasn't mind-blowing.
We'll see how the new direction treats them, I'm stoked to see Rory, Callum, and anyone else they pick up getting support and I'll be interested in seeing how the brand grows from here.
S.J.WWhat does core even mean? People say Line is core and yet Line skis are made in China and are owned by K2 sports. Nothing about that screams core. But then you have brands like Red Bull which are pretty active in everything throwing money into skiing by sponsoring big events like Line Catcher and Cold Rush and yet people hate on energy drinks being in our sport. This whole idea of core is so fucking dumb. It pretty much looks like a bunch of fifteen year olds all trying to be cool in school by all doing the same shit. Is Atomic core? Well many would say no, but onenerdykid is probably my favourite NS member.
S.J.WWhat does core even mean? People say Line is core and yet Line skis are made in China and are owned by K2 sports. Nothing about that screams core. But then you have brands like Red Bull which are pretty active in everything throwing money into skiing by sponsoring big events like Line Catcher and Cold Rush and yet people hate on energy drinks being in our sport. This whole idea of core is so fucking dumb. It pretty much looks like a bunch of fifteen year olds all trying to be cool in school by all doing the same shit. Is Atomic core? Well many would say no, but onenerdykid is probably my favourite NS member.
SBCSkierThis calls for some good old fashioned investigative journalism.
Someone in Montreal should reach out and see what's up...
TallxTyup, orage is bunk and they dont give a fuck about us.
hemlockjibber8Please publish your findings in your next issue...
Kidding, i loved you and wish you never left me.
S.J.WWhat does core even mean? People say Line is core and yet Line skis are made in China and are owned by K2 sports. Nothing about that screams core. But then you have brands like Red Bull which are pretty active in everything throwing money into skiing by sponsoring big events like Line Catcher and Cold Rush and yet people hate on energy drinks being in our sport. This whole idea of core is so fucking dumb. It pretty much looks like a bunch of fifteen year olds all trying to be cool in school by all doing the same shit. Is Atomic core? Well many would say no, but onenerdykid is probably my favourite NS member.
w_skierI heard somewhere they were leaving skiing/outerwear to make streetwear, idk if thats true though.
loganimlachThey dropped everyone except banks
FredyFerlSo Orage signed a bunch of park athletes when park skiing was hot a couple of years ago and now they drop pretty much all of them since backcountry is the new thing? Weak move Orage
_ALPHASQUAD_Idk why B Dog just doesn't get a pro model jacket with armada. I mean he already has another pro model ski with them. He should just have Armada come out with a B&E jacket. Also whats with the new Full Tilt B&E boots? Do Henrik and B Dog just like the boots that way or is that how full tilts wanted them?
Turner.Corporate re-brand seems to be going up market, trying to compete with the North Face and shit. So lame, dim-witted if you ask me. Obviously they want to follow the money, but tearing up 25 years of core status in the industry and cutting ties with the people who have supported them through that time is so weak.
TallxTyup, orage is bunk and they dont give a fuck about us.
j.w.vIf I see a lie anywhere in this statement, you let me know where it is. Don't support companies that trade their identity for potentially more money. It's an important time in our community to give back to the brands which are growing and giving back, opposed to brands such as Orage which in essence, show they don't care.
For your next outerwear purchase, buy Planks, Tomahawk, Yoke Collection, Bloom, Jiberish, or heck even Saga. Give back to those who are making skiing a better place for all of us
Turner.That team page is out of date, don't cite it. They dropped B-Dog and Will and Andy (err, actually not 100% sure about Will). They also bailed on some of the more underground skiers who had just been added to the brand, like Dom Laporte.
Corporate re-brand seems to be going up market, trying to compete with the North Face and shit. So lame, dim-witted if you ask me. Obviously they want to follow the money, but tearing up 25 years of core status in the industry and cutting ties with the people who have supported them through that time is so weak.
j.w.vIf I see a lie anywhere in this statement, you let me know where it is. Don't support companies that trade their identity for potentially more money. It's an important time in our community to give back to the brands which are growing and giving back, opposed to brands such as Orage which in essence, show they don't care.
For your next outerwear purchase, buy Planks, Tomahawk, Yoke Collection, Bloom, Jiberish, or heck even Saga. Give back to those who are making skiing a better place for all of us
