Replying to Industry Size Scaling Down?

I've been noticing more so in recent times that individuals are being dropped from long time sponsors, or whole teams are hitting the chopping block. For example, even though the team page is still available on the website I've heard Orage has dropped their entire division. Another example would be Nordica's momentum kind of coming to a stop last season.

My question: Is skiing less profitable now then in previous years? I personally believe that even though temporarily losing team assets may give help companies finically, in the longterm it'll be detrimental to the overall culture.

Let's hear your thoughts. Also, support rider owned companies!