Replying to Red bull

Dunno if many of you have watched rampage, its kind of just a big mountain downhill mountain biking event. Red bull is the primary sponsor. At their last event, it was brought up how much prize money the top guys win.

Its not much.

Now skiing is not about money, and I dont know how much the top guys get for the dew tour etc, but should red bull and the other sponsors throw more money at the sport?

One event provides hundreds of pictures and vids to the public which im sure fills the pockets of the corporate dudes. Do the athletes get anything off of it?

Thoughts