Replying to Are skiers more gullible to marketing compared to other sports?

This thought popped into my head about just how much skiers care about certain things like "park" boots or "freestyle" bindings. And it got me thinking, it seems that I see a fair amount of kids falling for these marketing ploys by companies. Now marketing isn't new by any means and it's not solely in the ski industry. But compared to other industries (football, basketball, whatever) are skiers more gullible to marketing? Discuss why/why not.