Replying to Good Morning America and Ians crash

Yo, just after seeing the interview of ian with the dude from GMA and some of the facebook comments by the public, i couldnt stop thinking that crashes like that must be the only way to push skiing and especially the movies to the general public?

It looks like these movies and skiers only get attention when theres a huge crash in the mix. It would be rad to see skiers like ian get attention for just stomping a massive line rather than having to crash to do it!
Why dont the general public get hyped anyway on ski movies? Whats boring about hitting a huge bc pillow line?

Maybe this crash was one of the best things about the movie in terms of its promotion?

Say something if you think im talking shit but im just interested in what others reckon.