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So I came across this article in the WSJ the other day. For those of us who are too lazy, the article discussed how major ski resorts (Vail) are trying to target a more wealthy demographic by offering a collection of expensive services that basically do everything for guests aside from the actual skiing. The reason for this is twofold. The first is probably to increase margins and bottom line. The second part is because youth participation in skiing and boarding is starting to drop off. Personally, I think that Vail has done a decent job of accommodating to skiers of all income levels in the past. I understand that a cheeseburger at an on mountain restaurant may cost $20 but with a little planning ahead it really isn't impossible to make things work. Do you guys think that the move to target wealthier consumers is causing resorts to stray away from those actually love the sport for what it is? Also do you guys really think that youth participation in skiing is dropping off?
