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Social Medias hype tips?

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StokeFactor
Posts: 348 - Karma: 1,012
Alright so this question is for the big guys in the social media world.

I've been filming and editing skiing for two years now and I'm pretty stoked on how my level is evolving. I made two short ski films, lots of short edits and season edits and I've film for other projects too. The athletes in my productions are in general pretty good and some of them are even starting to really take their place in the ski scene and I'm really stoke for them.

The one thing that hasn't really evolved is that I still kinda suck at social media hype. I posted lots of edits on my vimeo account (https://vimeo.com/guillaumepj) but even my best stuff only gets around 1000 to 1500 views, I created this facebook page yet the small fanbase is mainly local kids (https://www.facebook.com/The-Stoke-Factor-398771930247801/) and I posted some of my good vids on newschoolers but the most upvotes I got was 30 (wich is a lot for me believe me).

So for those of you that have mastered this art of social media hype and marketing, what are your tips? I never really cared before but I have bigger projects for this winter and I would like them to reach a larger audience.

Thanks and +k for good answers, and also good luck to all of you in your projects this winter.
Nov 5 2015 11:34PM
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Jamartini
Posts: 408 - Karma: 1,663
What i've seen people do is a giveaway, this will get you followers for sure if done correctly.

followers=larger audience
larger audience=happy OP

So basically you post a picture of whatever you want to give away, followed by a caption along the lines of "giving away _____, enter by following this account and tagging 3 of your friends, the winner will be randomly picked next week"

I'm pretty sure even Saga Outerwear has done this in the past and I've seen countless large and small brands on instagram doing this too. Good Luck!
Nov 6 2015 8:31AM
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KellyK
Posts: 1782 - Karma: 715
Alright.. Social Media.

As far as a video platform switch over to YouTube. It's a much larger audience than Vimeo because it includes people outside of the action sports and artsy fartsy film world. Vimeo is a great platform but if you're just trying to get your content out there then YouTube is your friend.

In the action sports market, Facebook is dead. Start yourself an Instagram. With quality content, proper posting habits (timing, volume, etc) and smart hashtagging you'll be raking in the followers in no time.

This is pretty general, but if you're looking for any specific tips feel free to PM me. I'm full of trivial social media knowledge.
Nov 6 2015 12:48PM
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StokeFactor
Posts: 348 - Karma: 1,012
KellyKAlright.. Social Media.

As far as a video platform switch over to YouTube. It's a much larger audience than Vimeo because it includes people outside of the action sports and artsy fartsy film world. Vimeo is a great platform but if you're just trying to get your content out there then YouTube is your friend.

In the action sports market, Facebook is dead. Start yourself an Instagram. With quality content, proper posting habits (timing, volume, etc) and smart hashtagging you'll be raking in the followers in no time.

This is pretty general, but if you're looking for any specific tips feel free to PM me. I'm full of trivial social media knowledge.


Thanks! I have tons of questions for you man hope you're ready cuz I'll send you a pretty long message hahaha
Nov 6 2015 1:28PM
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ascent_studios
Posts: 2157 - Karma: 4,580
KellyKAlright.. Social Media.

As far as a video platform switch over to YouTube. It's a much larger audience than Vimeo because it includes people outside of the action sports and artsy fartsy film world. Vimeo is a great platform but if you're just trying to get your content out there then YouTube is your friend.

In the action sports market, Facebook is dead. Start yourself an Instagram. With quality content, proper posting habits (timing, volume, etc) and smart hashtagging you'll be raking in the followers in no time.

This is pretty general, but if you're looking for any specific tips feel free to PM me. I'm full of trivial social media knowledge.


I completey agree almost all of this although I do believe that instead of having only a youtube or only a vimeo you should have both. It means double the viewers. as easy as that. Also tagging your videos can help a ton. Join groups (i think thats what theyre called) on vimeo.
Nov 6 2015 5:07PM
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eheath
Posts: 61710 - Karma: 124,286
KellyKIn the action sports market, Facebook is dead. Start yourself an Instagram. With quality content, proper posting habits (timing, volume, etc) and smart hashtagging you'll be raking in the followers in no time.


Facebook is not dead, at all. We gain a significant amount of traffic just from Facebook.
Nov 7 2015 11:18AM
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Kretzschmar
Posts: 6718 - Karma: 98,671
KellyKIn the action sports market, Facebook is dead.


Lol

Maybe for brands that don't know how to properly reach consumers. We (NS) have had over 23 million views on direct to FB video uploads since May 1st 2015 and weekly reach touches just over 2.5 million right now and it's not even winter yet.. Like eheath said, we drive a very large majority of traffic to the site via FB since click through rates on other sites aren't nearly as high. Also, FB video is also up to 8 billion views PER DAY, up from 4 billion views in April as an in case you didnt know factoid.

Now, I would definitely say that posting to all channels [YT, Vimeo, NS (if you want to embed fine but it doesn't put you in the running for video of the day), & direct to FB] isn't a bad idea, but if you're going to post a link to social media and want your friends who you film to do the same, either have them share your original post or agree upon 1 link to share so you're driving people back to one video and increasing those views instead of spreading them out across 4 platforms on launch day.

Also, next time one of your videos comes out, shoot me a pm! Always down to share new content when we have openings in the social schedule
Nov 7 2015 11:49AM
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KellyK
Posts: 1782 - Karma: 715
eheathFacebook is not dead, at all. We gain a significant amount of traffic just from Facebook.


I hear ya. I guess my insight is slightly different because you and I have different demographics. I'm marketing to teens and parents where as if I'm not mistaken, the NS population is mostly 18-29 year olds which also happens to make up the biggest segment of Facebook users.

I guess my point to OP was that Instagram is the fastest growing content outlet and the easiest way to reach and grow a large audience.

KrotchMaybe for brands that don't know how to properly reach consumers.


Ouch. Shots fired.
Nov 7 2015 3:21PM
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nutz.
Posts: 3150 - Karma: 6,712
KellyKI hear ya. I guess my insight is slightly different because you and I have different demographics. I'm marketing to teens and parents where as if I'm not mistaken, the NS population is mostly 18-29 year olds which also happens to make up the biggest segment of Facebook users.

I guess my point to OP was that Instagram is the fastest growing content outlet and the easiest way to reach and grow a large audience.



Ouch. Shots fired.


Most teens with an instagram are likely to have a facebook as well no? And parents are even less likely to have an instagram and harder to reach than with facebook so I mean i doubt a parent would use instagram more than facebook
Nov 7 2015 4:46PM
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KellyK
Posts: 1782 - Karma: 715
nutz.Most teens with an instagram are likely to have a facebook as well no? And parents are even less likely to have an instagram and harder to reach than with facebook so I mean i doubt a parent would use instagram more than facebook


So I'm not saying I neglect Facebook at all. Actually I use it just as frequently but for me it's less effective. If I post the same thing on FB as I do on Instagram I'll get 20 FB likes and 2000 on Insta.

I'm not going to get into my entire social media strategy. Your question is exactly what I spend 40+ hours a week trying to figure out haha. My only real point here is that the OP would do well to set up his own Instagram and tap into a massive engaging audience.
Nov 7 2015 5:19PM
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StokeFactor
Posts: 348 - Karma: 1,012
KrotchNow, I would definitely say that posting to all channels [YT, Vimeo, NS (if you want to embed fine but it doesn't put you in the running for video of the day), & direct to FB] isn't a bad idea, but if you're going to post a link to social media and want your friends who you film to do the same, either have them share your original post or agree upon 1 link to share so you're driving people back to one video and increasing those views instead of spreading them out across 4 platforms on launch day.

Also, next time one of your videos comes out, shoot me a pm! Always down to share new content when we have openings in the social schedule


Thanks for all the info! I'm planning on attacking YT/NS more seriously this year to reach a wider audience. I'll keep videos on vimeo too but as a portfolio and a way to connect with other videographers. Also I will definitively send you a message when we post something we're proud of, thanks again!

KellyKMy only real point here is that the OP would do well to set up his own Instagram and tap into a massive engaging audience.


I will create an instagram account too and see how we can handle it, thanks for all the advice!
Nov 7 2015 10:59PM
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Kretzschmar
Posts: 6718 - Karma: 98,671
KellyKOuch. Shots fired.


Didn't mean it as shots fired at you, more as a general consensus of people that don't know how to properly utilize FB.
Nov 24 2015 8:28PM
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