What does it take to get sponsored

so what exactly does it take to get sponsored? I know you have to be good and film and what not but are there any specifics that companies look for when receiving a sponsor edit? Or how does that work because I know that's how it goes in skateboarding. I'm no where near being good enough yet but I figured if I want to try and go some where with skiing even if that doesn't mean going pro, I might as well know what I should start working towards to try and make that become a reality. And I'm not talking about a not well known company even though that's probably what I will end up going for at first, what would it take to go flow for a company like armada, or a company to that extent.