Replying to What happened to eastern collective?

eastern collective use to support skiing as a small niche brand and i thought that was pretty dope. Their product line ranged from hats to sunglasses to the odd limited edition hoodie or t shirt. and now all they make is shitty iphone accessories. seriously, i purchased an iphone 5 case from them and within a month it was literally falling apart. it's just sad to see companies get their start from a community like ours and end up completely branching off without ever acknowledging their roots.

so eastern collective, what the fuck happened?