Watching for a few months I'm surprised there wasn't a mention on here about the
Undiscovered contest as well as the
Lifted Vice program being funded by
Swedish Match, a tobacco company from Sweden .. Snus is an addictive tobacco product that has been present in skiing for a while (racers, Euros, they even had sponsored athletes at one point) so this is nothing new but they seem to be going in very heavy here again.
The contest and ads seem to follow
the rules of the FDA. The advertising is directly pointed at the NS community which you can speculate has a lot of 'of age' users but seems to have a lot of underage members ripe for the influencing with cool videos, ads, social, editorial chatter about the videos and the like.
This type of advertising is heavily regulated in many other places and the same can be said for alcohol & energy drink ads but this discussion is about tobacco.
So discuss! and anyone with inside insight are welcome to comment.
