Replying to Big Ski Companies vs. Small ones

When purchasing a new pair of skis, is it wiser to buy from larger more established companies like atomic, armada, k2 ect or smaller ones like on3p, J, or Icelantic. Im wondering because I just bought a new pair of atomics because they were such a good price (13,14 infamous) but Ive heard larger companies design their skis to last maybe 2 years before they enivitably fold to wear and tear, and which point they expect you to buy another pair. This is in contrast to smaller, less established companies that charge at least double per pair but have better reputations when it comes to durability and customer service. What is the truth about this subject and what is the best choice, big companies or small, when all things such as price, durability, morality and performance are concerned??