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Pro skiers and sponsors mix matches.

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jsnow
Posts: 864 - Karma: 6,927
Who are some pros who dont really fit in with a sponsor they have?

Torin Yater Wallace - Kellogs
Max Hill - Line
Feb 17 2015 7:47PM
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S.J.W
Posts: 7609 - Karma: 31,172
Omg that skier doesn't blend well with his sponsor. Like why would he even let them sponsor him if he doesn't fit the company? :( I hate how skiers don't mix well with the brands image :( :( :( :( :(
Feb 17 2015 7:56PM
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yungcigsmoker
Posts: 785 - Karma: 5,922
Vinny cash-Salomon
Feb 17 2015 7:59PM
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jsnow
Posts: 864 - Karma: 6,927
UglyboyOmg that skier doesn't blend well with his sponsor. Like why would he even let them sponsor him if he doesn't fit the company? :( I hate how skiers don't mix well with the brands image :( :( :( :( :(


More of an observation than anything else. Example why is pop tarts part of freesking?
Feb 17 2015 8:05PM
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ghosthop
Posts: 631 - Karma: 1,027
sweet thread, you should tell them they're total posers for trying to make a living and not sticking to their roots.

and seriously, max hill isn't a good fit at line? the gagnier brothers never did anything for salomon? wtf
Feb 17 2015 8:07PM
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Holzsteezy*
Posts: 584 - Karma: 1,110
because you're not a fucking skier if you don't like pop tarts
Feb 17 2015 8:20PM
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jsnow
Posts: 864 - Karma: 6,927
Holzsteezy*because you're not a fucking skier if you don't like pop tarts


I had my fix this morning.
Feb 17 2015 8:22PM
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WhatTheHuck
Posts: 503 - Karma: 2,161
I don't understand why OP is sponsored by durex when he can't even get laid..
Feb 17 2015 8:22PM
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Egg.roll
Posts: 170 - Karma: 397
jdpowI don't understand why OP is sponsored by durex when he can't even get laid..


I'm in the middle of a class and i just started laughing so hard at this. You just made my day bro
Feb 18 2015 12:32AM
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broto
Posts: 9040 - Karma: 25,667
skiforce1Who are some pros who dont really fit in with a sponsor they have?

Torin Yater Wallace - Kellogs
Max Hill - Line


max hill is literally a perfect fit for line. fun playful family friendly company. lots of tight pants dudes on line.

CHSMESVinny cash-Salomon


vinny is perfect for salomon too. he hits massive jumps quite often, you'd think he'd want a stable ski
Feb 18 2015 12:36AM
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danbrown
Posts: 11939 - Karma: 21,833
skiforce1More of an observation than anything else. Example why is pop tarts part of freesking?


companies like Paul Mitchell and nature valley have sponsored freeskiing events for as long as I remember
Feb 18 2015 7:40AM
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Mr.Bishop
Posts: 22714 - Karma: 76,758
UglyboyOmg that skier doesn't blend well with his sponsor. Like why would he even let them sponsor him if he doesn't fit the company? :( I hate how skiers don't mix well with the brands image :( :( :( :( :(


Actually, you're quite wrong on this. Its VERY important that a skier is a 'fit' with a brand - and vice versa. Since the athlete is a brand ambassador for that product, it must be a two-way fit or it really doesn't work out for anyone.

I believe that in the larger space, there's even laws around endorsement, where the person is supposed to actually like the product they're endorsing, and if they don't ramifications can happen.

From being on the inside track though, I'll assure you this is a very valid topic.
Feb 18 2015 10:28AM
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freestyler540
Posts: 13150 - Karma: 19,454
Thats an interesting thread.
Max Hill- Marlboro cigs
Dane Tudor- Canadian Tire
B-Dog- Head and Shoulders
Michelle Parker- Mountain Equipment Co-op
Sammy Carlson- Axe
Colby West- Trojan
Feb 18 2015 10:37AM
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maxamas
Posts: 796 - Karma: 2,644
I think Line is a stronger company because of its diverse lineup of riders. I would do the company no good if I "fit in" and blended with the other riders. The fact I stand out continually proves to Line why I am worth their investments. As for Torin, he's rackin' up that Pop-Tart cake! Its the Agent who pulls those deals. If you haver met Torin, he is a well spoken kid with heart and ambition. Why wouldn't you back him?
Feb 18 2015 12:04PM
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Turner.
Posts: 1989 - Karma: 11,892
maxamasI think Line is a stronger company because of its diverse lineup of riders. I would do the company no good if I "fit in" and blended with the other riders. The fact I stand out continually proves to Line why I am worth their investments. As for Torin, he's rackin' up that Pop-Tart cake! Its the Agent who pulls those deals. If you haver met Torin, he is a well spoken kid with heart and ambition. Why wouldn't you back him?


Mic drop.
Feb 18 2015 12:15PM
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jsnow
Posts: 864 - Karma: 6,927
maxamasI think Line is a stronger company because of its diverse lineup of riders. I would do the company no good if I "fit in" and blended with the other riders. The fact I stand out continually proves to Line why I am worth their investments. As for Torin, he's rackin' up that Pop-Tart cake! Its the Agent who pulls those deals. If you haver met Torin, he is a well spoken kid with heart and ambition. Why wouldn't you back him?


Point taken, as for torin I'm all for the kid but when I saw him on a pop tart box I looked like a crazy person in the breakfast aisle due to laughing. It just seems crazy to me. Also forgot some of those guys have agents that are out there looking for these random sources of cash flow.
Feb 18 2015 12:17PM
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S.J.W
Posts: 7609 - Karma: 31,172
Mr.BishopActually, you're quite wrong on this. Its VERY important that a skier is a 'fit' with a brand - and vice versa. Since the athlete is a brand ambassador for that product, it must be a two-way fit or it really doesn't work out for anyone.

I believe that in the larger space, there's even laws around endorsement, where the person is supposed to actually like the product they're endorsing, and if they don't ramifications can happen.

From being on the inside track though, I'll assure you this is a very valid topic.

I'm going to have to disagree with you on this. Besides a few skiers, what makes a skier sign with a company is the money. I would think very few skiers actually sign with the brand they would most prefer.

Additionally, this notion of 'fit' is very subjective. Like style, everyone has their opinion and like Max stated above contradicting OP doesn't make either Max or OP wrong, it just means they have different opinions. So saying skier x doesn't fit well with a company is much more or less just how you interpret the brands image.

Look at Line. When people were saying Line was going to sign Wallisch, there was a rather large sector of NS that was saying he wouldn't fit in and that Line isn't a comp skiing brand. Fast forward a few months and no one bats an eye lid that Wallisch is signed with Line.
Feb 18 2015 5:30PM
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Mr.Bishop
Posts: 22714 - Karma: 76,758
UglyboyLook at Line. When people were saying Line was going to sign Wallisch, there was a rather large sector of NS that was saying he wouldn't fit in and that Line isn't a comp skiing brand. Fast forward a few months and no one bats an eye lid that Wallisch is signed with Line.


Great example!

My point was based around much more than interpretation.

So when the Senior Brand Manager from Line called me in the summer and asked me if I thought that Tom W might be a 'fit' for Line, I'm simply stating that as fact and letting people know it happens. Likewise when I talked to Tom's agent in the fall, the question arose about how they were trying to find a brand that was a 'fit' for Tom.

You couldn't be more wrong that it is always about money. Sure its about money, but having an image and a general shared philosophy on things is very important to both sides. The money can often actually be a lot less when there's a good 'fit'.

Sure you're right that perhaps outsiders and people speculating on here might not get the idea of a fit correctly, but you can bet your ass that it happens constantly - and is a huge concern for both sides - in the real world of skiing.
Feb 18 2015 5:45PM
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Skibumsmith
Posts: 5441 - Karma: 11,944
Mr.BishopGreat example!

My point was based around much more than interpretation.

So when the Senior Brand Manager from Line called me in the summer and asked me if I thought that Tom W might be a 'fit' for Line, I'm simply stating that as fact and letting people know it happens. Likewise when I talked to Tom's agent in the fall, the question arose about how they were trying to find a brand that was a 'fit' for Tom.

You couldn't be more wrong that it is always about money. Sure its about money, but having an image and a general shared philosophy on things is very important to both sides. The money can often actually be a lot less when there's a good 'fit'.

Sure you're right that perhaps outsiders and people speculating on here might not get the idea of a fit correctly, but you can bet your ass that it happens constantly - and is a huge concern for both sides - in the real world of skiing.


I did not know that sort of thing happened. Thank you for sharing that with us Mr. Bishop.
Feb 18 2015 6:08PM
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Mr.Bishop
Posts: 22714 - Karma: 76,758
SkibumsmithI did not know that sort of thing happened. Thank you for sharing that with us Mr. Bishop.


Oh yeah man - pros are walking embodiments of brands. Brands give a very specific image to a pro.

Its a massive two way street to get a fit between them.

For sure sometimes a brand just writes a cheque big enough that who gives a fuck.... but most of the time that has to be one massive fucking cheque - and its a huge risk for a brand - to go against something that is actually a solid fit.
Feb 18 2015 6:13PM
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Malczyk
Posts: 1435 - Karma: 1,895
Diverse riders is what it's all about! we make a diverse amount of skis and being different and having different personalities rep the brand is what makes Line .. line. .. what's more awesome is working with guys that are well spoken, respectful, passionate, work with the brand helping develop gear, represent it well and are generally easy to work with. Those are the athletes that have longevity and the respect of many generations of skiers and in tern help shape brands, product and skiing (examples: pollard, TC, tom, max, ect)

Image is one thing .. but it's not everything.

Tight, baggy, big air, pipe, hippy killers, urban, whatever! .. it's all fun and skiing .. we just have no room for egos, bad attitudes, zero loyalty and dat paper chasin, too small of a world and too much going on to deal with that non sense.

/rant
Feb 18 2015 6:55PM
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NinetyFour
Posts: 8650 - Karma: 13,410
MalczykDiverse riders is what it's all about!


Somebody needs to get after Steve Stepp then. He just proved to everyone last night that's he's like a 4-in-1 deal... On the condition that his voice in his head tells him to change up his style.
Feb 18 2015 8:21PM
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