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"But it’s not only down to appearances. Let’s go back to the names thing.; I don’t think I’ve ever come across a snowboard called, for example, the Lib-Tech Stephen, or the Burton Lad, or the Capita Steel-Toed Boot. Yet women are subject to names like Vixen, Minx, Ally, Victoria, Allure… the list goes on. Why is this? Is it supposed to be empowering? Is it supposed to make a statement about the nature of the product? Or is it to save a man from making a huge mistake and buying a set of womens’ bindings because they had a general-sounding name? How humiliating that would be. Especially if he preferred them to his Burton Daves."
