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January, 2025

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Roxa = full tilt

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brov1
Posts: 1826 - Karma: 8,838
i was sent a link to Roxa's website by a friend so i thought i would take a look through their site (link: http://www.roxa.com/index.php?lang=2) and being the newschooler that i am, after taking a quick look at the X-Perience touring models i went immediately over to the freestyle section of the company and the similarity is unmistakable. full tilts are known for their extreme forward lean, Roxa replicates this exactly. this wouldn't be weird if full tilt wasn't the only other brand that still makes boots with such an aggressive forward stance. now i assumed this was just a coincidence and decided to look through the rest of the catalog and all was good until i reached the kids models. full tilt boot is becoming more and more popular among groms and their parents because of the growth spurt shell. (for those who don't know the growth spurt has a manually expandable shell so kids can wear the same boots for year and can just extend the shell if they get too small instead of buying a fully new pair of boots) Roxa has created a kids boot model known as the Chameleon which is literally the exact same thing in every way.

so the point of this wasn't necessarily to bash Roxa for stealing designs (okay it was a lil' bit) but im curious as to why this is. do they use the same manufacturer ? or something along those lines.

so does anyone on ns know why Roxas are so similar to full tilt?
Jan 27 2015 12:14AM
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brotherdad
Posts: 2076 - Karma: 13,068
The name Roxa, believe it or not actually is a tribute to the song 'Roxanne' by the Police. It just so happens that Sting, along with guitarist Andy Summers, bought both Raichle and Full Tilt back in the late 80's, and later changed Raichle to Roxa.
Jan 27 2015 12:40AM
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infedel_one
Posts: 5140 - Karma: 444
Here's why it seems like they are the same boot..........

I do have inside knowledge. I was recently hired on to be the brand coordinator for ROXA North America, working in house at 4frnt. Roxa has been around in Italy for about 25 years, basically being a hired gun for other boot brands. They were the last factory to make Raichle Flexon, and they currently make all of the Full Tilt boots, as well as a number of other Italian brands boots throughout the years. The factory known as "Rocca" began developing their own brand name called "ROXA" about 8 or 9 years ago, and came to 4frnt this past fall looking for help with their North American distribution, marketing, and for some product feedback as well. As far as the X-Ride, they come with a 8/10 flex tongue, which comes out to be an estimated 100 flex, but many of us around the office have swapped for the 10/10 flex tongue which brings it up to an approximate 120/130 depending on the liner you are running (the intuition makes it a touch stiffer).

--teton thread for 2013--

I currently have the Roxa Freeride10 boots and I dig it.
Jan 27 2015 12:48AM
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jabroni.
Posts: 662 - Karma: 235
these are nothing like full tilt boots and R&D comes from the money homie, then it trickles down to other companies.

also, gtfo
Jan 27 2015 1:50AM
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CaptTurner
Posts: 179 - Karma: 356
If anything their boots look more like Dalbello's freeski boots
Jan 27 2015 10:24AM
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