One of the better articles I've read in a while, aside from maybe a bit too much on wanking. I brought my DSLR out on a tour a few weeks ago with the usual crew and it was pretty eye opening to see the "kodak effect" in action.
"The Ski Media Industrial Complex is excited about the whole concept of heuristics lately, and for good reason. Modern analysis has revealed that most avalanche encounters are not the result of imprecise snowpack diagrams or poor pit analysis, but of the decision-making processes used by people blundering around in avalanche terrain. Or, as I like to call it, fun. And sometimes when you’re having fun, you do stupid shit, especially if you have reason to believe that the shit in question is cool because a) other people have done it, b) it will look sick on the P.O.V. cam, or c) it will get you sponsored and/or laid. That’s heuristics in a nutshell: the so-called human factors that lead to Bad Times."
Full Article:
http://www.powder.com/stories/opinion/jaded-local-hubristics/?utm_source=dlvr.it&utm_medium=twitter
Sorry for spamming the shit out of the forum with external links.
If anyone needs me, I'll be furiously masturbating in our snow castle in a penguin costume.
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