Jarden (K2, Marker, Volkl, Marmot) has bought Dalbello.

does this mean that k2 will end its boot business? seems odd to buy dalbello with them just coming out with boots 2 years ago.


in order news... oakley making ski helmets next year..

freeskibum82does this mean that k2 will end its boot business? seems odd to buy dalbello with them just coming out with boots 2 years ago.


in order news... oakley making ski helmets next year..

I'm assuming that they will remain independent companies so no, just like full tilt doesnt interfere with k2's boots

freeskibum82does this mean that k2 will end its boot business? seems odd to buy dalbello with them just coming out with boots 2 years ago.


in order news... oakley making ski helmets next year..

freeskibum82does this mean that k2 will end its boot business? seems odd to buy dalbello with them just coming out with boots 2 years ago.


in order news... oakley making ski helmets next year..

Put simply, Jarden is a parent company that owns a diverse set of smaller companies. The smaller comapnies are farely independent in terms of their day-to-day, but are supported and overseen by the parent in the big picture. The parent takes a cut of the smaller companies profit each year.

To answer your question, no. The parent comapny will allow businesses to continue to compete if they fall into the same market space. It is tought for the parent comapny to lose when this happens.

Without reading the article, I would assume that Jarden has identifed the ski boot market, and more specifically, the freeski boot sub-market as an attractive space for whatever reasons. They have purchased Dalbello to further diversify their portfolio and increase their marketshare in that space.

^ actually, scratch the part about the free-ski boot sub market, and even the ski boot market space. After reading the article and looking into Jarden a little further, it is clear to me that they have identfied skiing in general as a place where they want to do business.

Jarden is a large corporation. There isn't a huge window to turn a profit in free-skiing(specialty market, but very small. target end user is not typically rolling in cash either), so to assume that is where they are looking to be was foolish. I just saw the listed brands and instantly thought of freeskiing since I am, well, surfing NS.

But after reading the article and looking into them a little further, it is clear that they have identifed skiing in general as a space where they want to compete. Skiing is an exspensive, popular, and diverse sport. It makes sense that they would want to own a variety of ski companies that produce a variety of products, which go on to serve a large varitey of end users. All of the ski companies that they own are well established outside of freeskiing.

I think that it is cool that a company like this has a foot in skiing. I appreciate the grassroots side of the industry, but the big guys need to be in it to.

I always thought dalbello was in a partner relationship with volkl and marker. See if you're sponsored by volkl, you'll most likely be sponsored by marker and dalbello as well. Anyone care to shed some information on this?

ChubbyBoyI always thought dalbello was in a partner relationship with volkl and marker. See if you're sponsored by volkl, you'll most likely be sponsored by marker and dalbello as well. Anyone care to shed some information on this?

nope, its volkl marker technica

freeskibum82in order news... oakley making ski helmets next year..

I hope they aren't total squid lids like:

dizzydizzynope, its volkl marker technica

Technica is partnered with Blizzard I believe.

Jarden also owns Full Tilt for what it's worth. I don't think much will change in the end though.

freeskibum82does this mean that k2 will end its boot business? seems odd to buy dalbello with them just coming out with boots 2 years ago.

No, it does not.

Jarden owns many brands, brands that operate independently of one another but they happen to be owned by the same parent company.

Every hardgood brand wants to sell "the package" to retailers- a ski, a boot, a binding. K2 has all of that, Line partners with Full Tilt & Marker, and Volkl partners with Dalbello & Marker.

Now that Dalbello is under the Jarden umbrella, this last part is officially able to happen and is designed to benefit retailers. The brands will align this way and base their marketing around it and offer deals to retailers to buy it.

Therefore, K2 boots will stay. Full Tilt boots will stay. They just get bundled better for retailers.

And to dispel and myths about who Jarden owns, here's an almost complete list:

http://www.jarden.com/brands