Replying to Snowboarders wearing saga?

I don't know if this is happening anywhere else but at my hill (hyland hills MN) there are a lot of snowboarders who where saga, like i've counted about 4-5 snowboarders who have insulated flannels alone and theres even more who have hoodies and stuff from them. I know saga has some snowboarders on there team but i always just thought of it as more of a ski company because A: most of thier team consist of skiers and B:because most of the ads, videos, and other stuff is about skiers plus thier gear just seems to cater more to skiing.