Replying to MSU Application Essay

I am just finishing up my Montana State Application but I am having troubles with the essay. It asks what is my biggest factor in wanting to go there. I know I want to go for the great Biology and Ecology system, skiing, and just overall the environment. There is so much to do besides going to school. But my problem is that I feel like this is what every other applicant is saying. Is there anything I can include that will make me stand out? I don't want it to sound like I'm moving there to ski