Obviously this is not ski related however skiing is dangerous and Clifbar sponsors skiers.
http://www.nytimes.com/2014/11/16/sports/clif-bar-drops-sponsorship-of-5-climbers-citing-risks-they-take.html?ref=sports&_r=1
Clifbar sponsors Chris Davenport, Mr and Mrs Benchetler, Caroline Gleich, Josh Daiek, Eric Pollard, a few other ski mountaineering guys and gals, and a few snowboarders including Big Mountain Jeremy Jones (brother of TGR boys).
Clifbar open letter about withdrawing sponsorships
What do you think of sponsors pulling out citing danger? Could something like this happen in skiing?