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BWalmerNot shocking at all. Nordica's change in direction when it comes to contest skiers is Head's gain (since they clearly see a value in contest pros).
sleepyhollowcontest pro's dont sell ski's, Head's gonna realize that pretty quickly i imagine, i mean Nordica did...
it takes the kids in the movies filming segments that have style to sell ski's, not the contest robots who want 80,000 a year .
AndrewHolsonContest dudes sell skis because their audience is supremely larger and stretches into wider market rather than just the niche community.
AndrewHolsonIt's a funny notion to think that style genuinely sells skis. Sure, it sells skis to the audience that that skier has access too, but what about those outside of their reach? Contest dudes sell skis because their audience is supremely larger and stretches into wider market rather than just the niche community.
sleepyhollowtheir audience doesn't buy skis, they live in missouri and watch the x games when it's on tv once a year by accident. the people you should care about is that niche market, those are the people who will buy your product year after year. it would make sense to market like that in skateboarding because well a lot more people have access to it. skiing is super niche, i think companies are just wasting their money trying to reach people in that wider market, that wider market doesn't buy anything and if they do it's once a decade.
t_robYou are jaded. The XGame-watching-one-week-a-year-ski-vacation-types are the industry. Somewhere between 175-200k twin tips are sold are sold a year. How many skis do you think NS and TGR are buying? My guess is easily under10% and I'd go down to 5% with the right odds. XGames watchers don't know who what 4bi9 is but they do hear the names of the same top comp skiers twice a year. Comp guys sell skis. Major film guys might sell skis. Edit skiers can sell skis only to a very small and fragmented portion of the market.
Fuck the 10% niche market. It's so saturated and hard to make a sale to someone that is aware of all the options and it's really easy to sling to Texan's vacationing in Aspen Gold medal winner Joss Christensen's skis.
t_robYou are jaded. The XGame-watching-one-week-a-year-ski-vacation-types are the industry. Somewhere between 175-200k twin tips are sold are sold a year. How many skis do you think NS and TGR are buying? My guess is easily under10% and I'd go down to 5% with the right odds. XGames watchers don't know who what 4bi9 is but they do hear the names of the same top comp skiers twice a year. Comp guys sell skis. Major film guys might sell skis. Edit skiers can sell skis only to a very small and fragmented portion of the market.
Fuck the 10% niche market. It's so saturated and hard to make a sale to someone that is aware of all the options and it's really easy to sling to Texan's vacationing in Aspen Gold medal winner Joss Christensen's skis.
Tree60I don't know about those numbers, theres what, 200,000 members on newschoolers? I would guess a solid chunk of those that buy twin tips are more into skiing than you would think.
Tree60And to add to that, 1.3 million unique visitors a month? That's probably a huge amount of the market, and while not all of them are "core" and influenced by style instead of winning competition, I would wager that a lot of them are.
t_robFuck the 10% niche market. It's so saturated and hard to make a sale to someone that is aware of all the options and it's really easy to sling to Texan's vacationing in Aspen Gold medal winner Joss Christensen's skis.
schlopyAll ya'll can argue but I'm busy getting head... hit me up in like 20 seconds...
schlopyAll ya'll can argue but I'm busy getting head... hit me up in like 20 seconds...
schlopyAll ya'll can argue but I'm busy getting head... hit me up in like 20 seconds...
parkplaygroundits been 3 hours... she must be getting lockjaw by now
ChubbyBoySome of you are seriously misinformed when it comes to the ski industry. The industry as a whole is worth roughly 3 billion. However do you honestly think Volkl, Atomic, Rossignol sponsor athletes for them to sell twin tip skis. The answer is yes however more than not they're sponsoring them to get the name into the head of the average consumer. The average consumer wants to buy the best skis and if he/she sees Nick winning gold at X games on a pair of Volkl's although they're not going to buy Walls they will be persuaded into buying a regular pair of volkls. Core companies like Line, Armada and 4frnt have a much smaller niche market and market towards free-style skiing.
So this brings me back to Head sponsoring Alex. Head is first and foremost a racing and carve brand. They have 4 park skis compared to the 15 carve, all mountain skis they have. So Head sponsoring Alex is not about trying to sell more parks skis as the top priority. It's about having the general public to buy their carve skis. Also Head makes rental skis so if a shop see's Alex spin a 1980 on Head skis then they will be more likely to purchase Head rental skis over Salomon or some other brand. Capiche?
schlopyAll ya'll can argue but I'm busy getting head... hit me up in like 20 seconds...
schlopyAll ya'll can argue but I'm busy getting head... hit me up in like 20 seconds...
*Hons*At least he's getting Head....
budumtis
