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"We were started by a couple of average guys who just wanted quality stuff that doesn't cost too much"
"We founded our company on the idea of making stuff we would want to wear"
"We stick to our original ideas now, __ years after the company was started."
"We want to stay loyal to our customers, but stay original and inovative"
"At first it was just us and our friends wearing the stuff, now its really blown up"
