Reading posts about what movie was better or worst than last year I've got to say that all of these movie companies are expected to do the impossible each year! and it's only they're own perseverance & passion that's kept them going this long. These guys work their asses off 12 months a year (not just a couple of mths during winter) & they can no longer be expected to progress with mind blowing content like we've come to expect because the sport's progression of introducing new tricks, cameras tech, etc. simply can't maintain the previous high pace. skiing will continue to evolve but not at the pace of the past 10 years. On top of that sponsors and athletes are now pulling their $ and time out of these films & doing their own projects, releasing shorter vids more often, as they should be leveraging social media & today's digital FREE distribution to get the word out to more people more often. No longer is a ski companies only way to show their athlete skiing on product accomplished by paying a movie company to shoot it and distribute it. But this also puts the film co's at a disadvantage trying to impress us more than the last year, with less money and less athletes to pull from.
For all of the above reasons, especially because of free digital distribution and lower cost vid creation wiithin 3 years the full length annual ski movie format will no longer exist. Level 1 is one of the few that due to their popularity and hard work actually have another side of their business that will quickly if not already become their main business (clothing) of which any and all vids they put out only strengthens. TGR has their website and messageboard that they'll need to make a priority. I'm sure all of film co's will quickly learn to capitalize on the year round, multiple short edit release format that guys like Stept have already committed to next season so that we can watch it as it is. . . a really talented dude or two doing some sick inspiring skiing for a couple of days without the unrealistic expectations of 40 minutes of never before seen mind blowing, game changing experience we've all been trained to expect on an annual basis. Stoked to see the evolution!
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