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So apparently j skis will be retailed from evo this fall. Will j skis be cheaper now they are being retailed instead of dty. Also will j skis expand into more than a dty brand? Will we see j skis in shops along with his original brand line?
Pretty sure that he said part of the reason he was doing the direct from the maker business model was so that he didn't have to go to tradeshows and deal with all of that.
Plus, he makes them throughout the year rather than all at the beginning of the season, and I doubt that stores would be placing orders multiple times throughout the season rather than just at the beginning.
KingGeedorahPretty sure that he said part of the reason he was doing the direct from the maker business model was so that he didn't have to go to tradeshows and deal with all of that.
Plus, he makes them throughout the year rather than all at the beginning of the season, and I doubt that stores would be placing orders multiple times throughout the season rather than just at the beginning.
Most retailers make multiple orders throughout the season, as their demand, and brands supply, allows.
Pretty sure he is going into shop(s) because he ran ridiculously in the red last year, and realized he needed to reach more of the market than he had.
It will be interesting if he can offer the consistency that retail outlets demand. Prior to K2 Sports buying out Line, they had a lot of issues with dealing with retailers, and lost quite a few as a result.
To add to this, evo, especially as a B&M store, continues to identify with 'newschool' culture, for lack of a better word. evo likely sees J skis as an important part of this culture and community. After all, J Leventhal shares a large chunk of the responsibility for the growth and viability of the free skiing movement.
I think evo partnering with J skis is both fitting for both parties, and shows how they choose to view what is important in skiing.
When he posted this news on Facebook back in july I asked him why he made this move, this were his comments:
J: 'On my terms, gets @jskis in front of more eyes without the BS of traditional distribution'
Me: 'Soo evo gets extra attention but no margin?'
J: 'nothing against middle man as long as I can maintain a lean & efficiency and cost effective operation because I'm a small co. Traditional distribution rules of operation I simply can't signup for & survive without being a gigantic operation to support it (economies of scale)'
Well lets put it this way. Hypothetically Jason Supply curve is 300, while demand is 300. Equilibrium. What distributing with evo will allow is for Jason to reach a larger audience. So demand will increase and he can make more $$$.
Lincoln
Sheesh, I'm the easiest to get a hold of any employee of any ski company in the world, If you or anyone wants to know what's up, just ask me, seriously. Thanks for bringing this up anyways though, so now I'll answer the question you forgot to ask:
- I'm not selling J skis at discount for this reason
- Evo is not selling J skis at discount for the same reason
- Evo & J skis is partnership = we work together for the good of the brand . . .not against each other to ruin the brand.
- Evo is the exclusive J retailer this season in America so that we can keep tight control together over how product is sold, communicated & serviced to the consumer to maintain J skis level of service & value.
- I decided to approach Evo on selling my product because I want to bring my product to more skiers. I have a few thousand people visiting my site, Evo has hundreds of thousands visiting theirs, so it's good to get my product in front of more skiers without sacrificing J product or consumer experience.
- I've known Bryce Phillips my entire career, he owns Evo and still runs it and we have a mutual respect for each other as skiers, business people, as well as each other's vision. He and his shop is on the same page as me and my brand, so it made sense to give it a try with them.
- No I don't need to waste time and money attending tradeshows to sell to Evo
- If this does not work out for the benefit of us both, we'll make changes and evolve along the way OR decide to stop all together and move on, all good! I started this company to try new things, this is one of them.
- So far Evo only ordered around 30 pair of skis total just to test out this new approach. I currently sell that many every 14 days on my site, so I don't expect their inventory to last long hahaha.
Thanks everyone on NS for helping spread the word and your continued support of my ski making adventures!
Jason@jskis.com (802) 585-1098
JskisLincoln
Sheesh, I'm the easiest to get a hold of any employee of any ski company in the world, If you or anyone wants to know what's up, just ask me, seriously. Thanks for bringing this up anyways though, so now I'll answer the question you forgot to ask:
- I'm not selling J skis at discount for this reason
- Evo is not selling J skis at discount for the same reason
- Evo & J skis is partnership = we work together for the good of the brand . . .not against each other to ruin the brand.
- Evo is the exclusive J retailer this season in America so that we can keep tight control together over how product is sold, communicated & serviced to the consumer to maintain J skis level of service & value.
- I decided to approach Evo on selling my product because I want to bring my product to more skiers. I have a few thousand people visiting my site, Evo has hundreds of thousands visiting theirs, so it's good to get my product in front of more skiers without sacrificing J product or consumer experience.
- I've known Bryce Phillips my entire career, he owns Evo and still runs it and we have a mutual respect for each other as skiers, business people, as well as each other's vision. He and his shop is on the same page as me and my brand, so it made sense to give it a try with them.
- No I don't need to waste time and money attending tradeshows to sell to Evo
- If this does not work out for the benefit of us both, we'll make changes and evolve along the way OR decide to stop all together and move on, all good! I started this company to try new things, this is one of them.
- So far Evo only ordered around 30 pair of skis total just to test out this new approach. I currently sell that many every 14 days on my site, so I don't expect their inventory to last long hahaha.
Thanks everyone on NS for helping spread the word and your continued support of my ski making adventures!
Jason@jskis.com (802) 585-1098
Hahaha sorry man if I have any other questions/conspiracies I'll contact you. It is nice to hear other peoples insites tho. Thanks again j
