If you have not already seen, Urban Outfitters has stirred up some controversy with one of their "vintage" pieces of clothing.
Here is a thread on what "vintage" means for urban outfitters.
https://www.newschoolers.com/forum/thread/723694/Urban-Outfitters-reselling-yard-sale-clothes-as--Vintage
So now people are pissed that they are selling a worn out sweatshirt that is faded and looks like it has "bloodstains" on it. The massacre happened in 1970, everyone that is at Kent State now was not even alive then, except for some faculty and maybe a non traditional student or two. Here is a link to one of the numerous articles on it.
http://time.com/money/3377906/urban-outfitters-kent-state-sweatshirt/