tomPietrowskiI think you need to demo a few more skis before advising. Not trying to put you down as your trying to help but the advice is not always that accurate. K2 for example are generally a soft ski. Vokl and certainly dynastar have plenty of great skis which are mid soft. Your giving advice in slightly to general terms. But a I said it's awsome your giving advice maybe just keep it too skis you know very well.
Also just fyi for woman you usually come narrower as they weigh less. So a 110 equates to more like a 120-130mm for men. So recommending the same ski you would for guys to woman is not always suitable. You need to convert things a bit more. And I'm sure you will come back and say you know woman who rip on fat skis and I totally agree but in general going smaller works for woman. So just so you are aware of that for te future.
I know the advice I gave is fairly general, and yes that's partly because I haven't demoed enough skis to give more specific advice. The skis of similar width/design to my K2 Obsetheds that I have demod from other companies (JJ, S7, Bent Chetler, etc) have for the most part been softer than my Obsetheds, and yeah of course it will vary from model to model, not just company to company. Just based on the skis I have demod, K2s tend to be in the middle as far as flex goes.
As for width varying between men and women, that is a good point, I had never given it much thought. I think it would still be pretty similar for pow skis, but I could see women going narrower for all mountain skis.