tomPietrowskiAre yo surprised that the manufacturers are pushing bc gear Doug? unfortunately as much a park riders love te sport they in general don't spend any money. So many park guys buy second hand and that does not help the brands. In whistler for example there are a ton of park riders but around town park sales are very low. Compare that to as you put it the weekend warriors. They spend a tonn of money as they are usually in a better finicall position to do so. They buy full setups at retail every year or every other. They don't buy second hand gear and they also spend money in resorts such as hotels and meals on the mountain rather ten eating ketchup sandwiches ect. So they overall bring in much more money to the ski industry in general. Until there is a mentality change amoungst park guys which prompts them to spend more money in shops unfortunately you can't expect much to change.
cydwhitExactly, nobody buys used beacons, skins, shovels or probes. I think the age difference is also important, older, BC oriented people have the dough to buy nice new gear, young part rats scrounge by on second hand cheap stuff. When I shop I mostly buy new BC oriented gear like a nice shell, pow skis, etc but I wouldn't think twice about buying used hoodies or less high tech coats. Even park skis, I feel like the technology is not as game changing or as important to me as with a pow setup so I am more likely to buy used or older years models. You have to spend money to protect your life in the BC, nobody gets in an avalanche or gets frostbite in the park. People spend their money accordingly.
I do agree that there is value in the older BC market, that is absolutely not a doubt in my mind. But don't go too far with it... I mean the REAL money is in the baby boomers. Warren Miller shit. Women who just carve too. The super rich that don't ever set foot in the backcountry.
Problem with those people, who have had a ton of marketing spent on them is they're becoming too old to ski. Its important to have a healthy marketing play across all generations, so you have new customers coming in the bottom vs. ones exiting out the top.
Backcountry is also the least forgiving, least inviting and least predictable part of the sport. Weekend warriors aren't buying up all this BC gear - they would just die out there. Its completely inaccessible to the average person, and only a good market within a few select western regions. Completely useless to your average midwest or eastern skier.
The first thing to go with global warming is the powder too. Talk to a ski company that bet all their marketing / manufacturing on Powder skis with High margin, but they were heavily successful in Tahoe. Last three years will have been a bloodbath for them. Pow skis/gear get better margin, but if there's no pow that gear is all completely useless.
Finally, its not the college age park rat that is the source of revenue - its the aspirational 6-13 year old that sees a clip of someone like Vanular and goes "Holy wow that is rad, Dad I want those funny twin tip ski things for Christmas."
Just like the backcountry hippie who really doesn't buy new shit for years on end influences the weekend warrior, the broke park rat influences the weekend warrior's kids. They also help build a new generation of brand loyal customers, as if you get someone young they stick to your brand as long as you maintain their experience.
Also Tom - I know that you say that park sales are low in whistler and pow sales are high - well if you talk to D-Structure in Quebec City they would say the diametric opposite.
As well, if whistler has a terrible year I imagine all the shops in whistler freak out? If Quebec has a terrible year, D-Structure still sells a ton of park skis to kids turning around mud to hit rails.
I'm not saying that park is the second coming of jesus christ or anything, but don't discount its relevance as a great place to get really loyal skiers into the system.