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October, 2024

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Started my own Wooden Sunglasses Brand - rawWood Shades Co.

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TheMort
Posts: 63 - Karma: 119
So wooden sunglasses are rad. But I'm sure most people don't get to experience that because they're like $100+ easy. So we set out to create affordable, yet still high-quality wooden sunglasses.



All of our shades will sell for less than $40. All of our shades for sale right now are less than $30.

We're starting an indiegogo campaign so we can try to get enough funds to go into large-scale production so we can become self-sustaining. Our wooden sunglasses all have polarized high-quality lenses, two-way spring hinges, and definitely stand out from the crowd.

Check out our indiegogo if you want to grab a pair before anyone else:
https://www.indiegogo.com/projects/rawwood-shades-co-affordable-wooden-sunglasses/x/8182345

I'd love any feedback anyone has. We'd love to find a home in the ski scene, and we know the other guys' sunglasses just aren't realistically ever going to take off here at the $130 price point.



Check out our website and let me know what you guys think of that as well: rawWoodShades.com

We're just getting started so any constructive criticism or love would mean the world!

Thanks!!
facebook.com/rawwoodshades
Jul 19 2014 12:35PM
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SlurmsMckenzie
Posts: 128 - Karma: -31
do the rot or erode?
Jul 19 2014 12:48PM
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b-kul
Posts: 4350 - Karma: 1,111
Look sick but will I really have to wait until September for them?
Jul 19 2014 3:14PM
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.lencon
Posts: 6753 - Karma: 17,183
Will you guys sponsor me?

Also I like how frogskins are really customizable. Are these customizable?
Jul 19 2014 3:51PM
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VT_FLO
Posts: 3806 - Karma: 147
Grizzly.ButtahWill you guys sponsor me?

Also I like how frogskins are really customizable. Are these customizable?


Ever hear of paint bro?
Jul 19 2014 4:03PM
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erikK
Posts: 3245 - Karma: 2,328
Any chance you'd make a model with a bigger fit and a flat top?
Jul 19 2014 5:05PM
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steezysteeze
Posts: 1739 - Karma: 1,012
Came here to say what you're doing has already been done by many brands but that price point is sick. Good luck!
Jul 19 2014 5:15PM
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TheMort
Posts: 63 - Karma: 119
SlurmsMckenziedo the rot or erode?


Although we haven't done extensive weather/abuse testing, they do stand up to the elements well. As with anything wooden, if you take decent enough care of it, it will remain in great condition. Also, the glasses float!

b-kulLook sick but will I really have to wait until September for them?


We've put September as a point just because once we get our funding it could take up to that long before we may actually get them out, and problems could always arise. Since we don't have hundreds and hundreds sitting around (yet) we have to do it this way. Hopefully soon after they will be up for sale on our website for good!

Grizzly.ButtahWill you guys sponsor me?

Also I like how frogskins are really customizable. Are these customizable?


As of now we don't have any customizable options, unless you want to pay for the $150 option on indiegogo to customize your own!

erikKAny chance you'd make a model with a bigger fit and a flat top?


In the future, we definitely will. After our initial run, we're going to try and introduce quite a few new models regularly. Cruisers are bigger than Originals, but all of them fit great due to the two-way spring hinges. I have a huge head and they fit me like a charm. But in the future, we will introduce different styles/woods/lenses!

steezysteezeCame here to say what you're doing has already been done by many brands but that price point is sick. Good luck!


Thanks man! We think everyone should have a chance to see how awesome wooden sunglasses can be, and move away from the petroleum-based plastic sunglasses being thrown out in mass quantities.
Jul 19 2014 6:22PM
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spaceghostpurp
Posts: 249 - Karma: 835
The website is very well put together and i will soon be ordering a pair.
Jul 19 2014 6:50PM
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.lencon
Posts: 6753 - Karma: 17,183
VT_FLOEver hear of paint bro?


Yes I have heard of it.

Anyway frogskins I can change the lenses and earpieces and frames in less than a minute. Paint doesn't do that. Just wondered if these were customizable...also I haven't heard anything about my sponsorship..
Jul 19 2014 7:05PM
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Dolan.Escobar
Posts: 683 - Karma: 943
spaceghostpurpThe website is very well put together and i will soon be ordering a pair.


How much did they pay you?
Jul 19 2014 8:02PM
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yangumane
Posts: 1816 - Karma: 3,347
Grizzly.ButtahYes I have heard of it.

Anyway frogskins I can change the lenses and earpieces and frames in less than a minute. Paint doesn't do that. Just wondered if these were customizable...also I haven't heard anything about my sponsorship..


you have to earn sponsorship, they don't just get handed out
Jul 19 2014 8:40PM
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Sno.
Posts: 12155 - Karma: 6,152
spaceghostpurpThe website is very well put together and i will soon be ordering a pair.


this, me too
Jul 19 2014 11:23PM
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.lencon
Posts: 6753 - Karma: 17,183
yangumaneyou have to earn sponsorship, they don't just get handed out


Yeah I know I was joking...
Jul 20 2014 12:10AM
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JAHpow
Posts: 7282 - Karma: 17,176
Wow, I'm pleasantly surprised and impressed! Price point is great, I'm going to have to put in an order.
Jul 20 2014 1:12AM
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profa_212
Posts: 8902 - Karma: 35,907
I would love to see some pics of them on somebody for reference
Jul 20 2014 1:28AM
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DIPED_IN_SAUCE
Posts: 858 - Karma: 2,256
If I was to order them off the website tomorrow, when would they be arriving on my doorstep? Hypothetically speaking
Jul 20 2014 1:29AM
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theabortionator
Posts: 51652 - Karma: 162,358
Out of curiosity are these something you're heavily involved in producing or are you ordering wholesale wooden shades from china or somewhere?
Jul 20 2014 1:58AM
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RudyGarmisch
Posts: 25443 - Karma: 13,844
Pls explain your production process, interested.
Jul 20 2014 10:44AM
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El_Barto.
Posts: 11661 - Karma: 24,351
theabortionatorOut of curiosity are these something you're heavily involved in producing or are you ordering wholesale wooden shades from china or somewhere?


so much this
Jul 20 2014 11:52AM
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TheMort
Posts: 63 - Karma: 119
The referenced post has been removed.


Thanks man, I agree

JAHpowWow, I'm pleasantly surprised and impressed! Price point is great, I'm going to have to put in an order.


Appreciate it!

Profahoben_212I would love to see some pics of them on somebody for reference


I'll snapchat you some pictures. JK. I'm no model but we need to actually do that soon, will probably give people a better feel for the shades.

DIPED_IN_SAUCEIf I was to order them off the website tomorrow, when would they be arriving on my doorstep? Hypothetically speaking


Since our store on the website isn't technically open, if you placed an order through indiegogo, you'd hopefully get it just after that campaign is ended and we receive the funds. It sucks not having tons of these in stock quite yet, but soon hopefully.

theabortionatorOut of curiosity are these something you're heavily involved in producing or are you ordering wholesale wooden shades from china or somewhere?


DarthVaderPls explain your production process, interested.


We worked for awhile coming up with a design that we truly liked and would work and not feel cheap. I'm really happy with the final product. So we contacted numerous woodworking shops who could hand-make these for us, and allow us to keep our costs low. In order to keep this MO of ours, we have to source out the production. I wish we had the tools for large-scale production right here and could do it and keep costs low, but that's impossible at our price point.
Like I said before, we're also hoping to introduce multiple lenses/styles/wood types in the near future based on what the customers want. With it never costing over $40, solid.
Jul 20 2014 12:18PM
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Byron_tha_gr8
Posts: 4573 - Karma: 14,299
First NS product/crowdfund thread where I actually want the product.
Jul 20 2014 12:26PM
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TheMort
Posts: 63 - Karma: 119
Lord_ByronFirst NS product/crowdfund thread where I actually want the product.


Hah, thanks! Decided to post on NS because I think it'd be awesome to get these products in some ski shops, think they would be loved.
Jul 20 2014 1:55PM
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.lencon
Posts: 6753 - Karma: 17,183
If you need people for models I know a chick who does stuff like that. Yeah she's pretty attractive. Also I could do it.
Jul 20 2014 4:54PM
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remove
Posts: 2566 - Karma: 1,026
Grizzly.ButtahIf you need people for models I know a chick who does stuff like that. Yeah she's pretty attractive. Also I could do it.


shut up already
Jul 20 2014 5:13PM
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.lencon
Posts: 6753 - Karma: 17,183
Humpsshut up already


Woah calm down just trying to help a fellow nser out...
Jul 20 2014 7:57PM
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yangumane
Posts: 1816 - Karma: 3,347
Grizzly.ButtahYeah I know I was joking...


usually jokes have a punch line
Jul 20 2014 7:59PM
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.lencon
Posts: 6753 - Karma: 17,183
yangumaneusually jokes have a punch line


Sorry...make a thread on how to tell a good joke and I'll read it.
Jul 20 2014 8:29PM
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45.
Posts: 3164 - Karma: 170
TheMortSo we contacted numerous woodworking shops who could hand-make these for us, and allow us to keep our costs low.


So - what your saying is, "handmade" in China. Don't worry, Chinese children have the nimblest of fingers. I'm sure they will be great!
Jul 20 2014 10:20PM
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jca
Posts: 4171 - Karma: 6,311
TheMortWe worked for awhile coming up with a design that we truly liked and would work and not feel cheap. I'm really happy with the final product. So we contacted numerous woodworking shops who could hand-make these for us, and allow us to keep our costs low. In order to keep this MO of ours, we have to source out the production. I wish we had the tools for large-scale production right here and could do it and keep costs low, but that's impossible at our price point.
Like I said before, we're also hoping to introduce multiple lenses/styles/wood types in the near future based on what the customers want. With it never costing over $40, solid.


So where are the glasses made?
Jul 20 2014 10:31PM
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theabortionator
Posts: 51652 - Karma: 162,358
TheMortWe worked for awhile coming up with a design that we truly liked and would work and not feel cheap. I'm really happy with the final product. So we contacted numerous woodworking shops who could hand-make these for us, and allow us to keep our costs low. In order to keep this MO of ours, we have to source out the production. I wish we had the tools for large-scale production right here and could do it and keep costs low, but that's impossible at our price point.
Like I said before, we're also hoping to introduce multiple lenses/styles/wood types in the near future based on what the customers want. With it never costing over $40, solid.


Good to hear. Had to ask. I don't have anything against buying shit, putting a name on it and reselling it, just people that try and pitch it off as being core.

Sometimes even wholesale isn't enough for people and they get the cheapest rate to save an extra couple cents a piece when there's a huge markup I have some Neff shades I won that are one of the cheapest pair of shades I've ever held. Good looking but I feel like I could break them just buy putting them on my head.

OR buying a beanie that cost $.50 for 20 because somebody sewed a tag for some company on it.


Idk. Happy to hear you're involved in the process. I'm not sure if I'll buy a pair but I'm a shit ton more likely to after hearing that. Probably will at some point. Maybe I'll buy some now just to hel with the fundage.

Good luck though. Def, make sure you tell people that when you talk about them. I feel it makes them far more desirable.

/whatever I'm saying
Jul 21 2014 1:35AM
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.frenchy
Posts: 18221 - Karma: 12,323
Grizzly.ButtahIf you need people for models I know a chick who does stuff like that. Yeah she's pretty attractive.


uhh.. your mom doesn't count
Jul 21 2014 1:39AM
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Peter.
Posts: 23796 - Karma: 13,014
yeah if you guys could get some pictures of the shades on people, it would definitely help with determining the size. they look a little small


cool idea for sure though, good luck!
Jul 21 2014 2:20AM
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HolySchimmel
Posts: 1601 - Karma: 1,297
Those look pretty sick. Will be definetly considering buying some!
Jul 21 2014 6:26AM
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profa_212
Posts: 8902 - Karma: 35,907
Peter.yeah if you guys could get some pictures of the shades on people, it would definitely help with determining the size. they look a little small


cool idea for sure though, good luck!


This. I hate small glasses. I was thinking about going with the cruisers to be safe, but idk if they would be too big.
Jul 21 2014 12:32PM
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TheMort
Posts: 63 - Karma: 119
theabortionatorGood to hear. Had to ask. I don't have anything against buying shit, putting a name on it and reselling it, just people that try and pitch it off as being core.

Sometimes even wholesale isn't enough for people and they get the cheapest rate to save an extra couple cents a piece when there's a huge markup I have some Neff shades I won that are one of the cheapest pair of shades I've ever held. Good looking but I feel like I could break them just buy putting them on my head.

OR buying a beanie that cost $.50 for 20 because somebody sewed a tag for some company on it.


Idk. Happy to hear you're involved in the process. I'm not sure if I'll buy a pair but I'm a shit ton more likely to after hearing that. Probably will at some point. Maybe I'll buy some now just to hel with the fundage.

Good luck though. Def, make sure you tell people that when you talk about them. I feel it makes them far more desirable.

/whatever I'm saying


Appreciate it! Yeah it's tough to get up enough funds to really produce like we want to. We want to be able to keep a solid offering in stock, and that's why we have to go to indiegogo really at this point. Our early customers really are helping us out a ton! Thanks for the support!

Peter.yeah if you guys could get some pictures of the shades on people, it would definitely help with determining the size. they look a little small


cool idea for sure though, good luck!


HolySchimmelThose look pretty sick. Will be definetly considering buying some!


Profahoben_212This. I hate small glasses. I was thinking about going with the cruisers to be safe, but idk if they would be too big.


I have a photoshoot lined up in like a week, but in the meantime I'll work on getting some shots of them on my ugly mug just for reference for everyone. Probably will help people, seeing how they fit. I'll post back when I get some, hopefully today.
Jul 21 2014 4:28PM
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Donketts
Posts: 261 - Karma: 173
They are very cool. I will need to pick up a pair
Jul 21 2014 5:23PM
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b-kul
Posts: 4350 - Karma: 1,111
waiting on pics, then probably ordering a pair.
Jul 21 2014 5:30PM
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El_Barto.
Posts: 11661 - Karma: 24,351
jcaSo where are the glasses made?


The fact that the OP ignored this post and still hasnt admitted they are mass produced in china by slaves is preventing me from supporting him.

Just come out and say they are made in china
Jul 21 2014 5:42PM
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corona
Posts: 12795 - Karma: 32,751
jcaSo where are the glasses made?


you missed answering this..

cool project though. best of luck.


also technically bamboo is not wood, not that it matters.
Jul 21 2014 5:53PM
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TheMort
Posts: 63 - Karma: 119
socal_skierThey are very cool. I will need to pick up a pair


Thanks man! Appreciate the support!

b-kulwaiting on pics, then probably ordering a pair.


pics to follow this post.

El_Barto.The fact that the OP ignored this post and still hasnt admitted they are mass produced in china by slaves is preventing me from supporting him.

Just come out and say they are made in china


Wasn't trying to ignore anything, can't disclose the location of our top-secret facilities. jk. But yes, we source our manufacturing to china in order to keep our costs low. Not trying to hide anything about our company, we want to gain the trust of our customers. I can assure you, no slaves or young kids are producing our sunglasses. And the bamboo being so abundant in china makes the most since for our company!

VinnieFyou missed answering this..

cool project though. best of luck.


also technically bamboo is not wood, not that it matters.


Thanks! Yeah, we plan on building with oak, beech, zebrawood etc in the near future so. Bamboo floats which is awesome, and lets us keep costs low since its so plentiful.
Jul 21 2014 6:27PM
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corona
Posts: 12795 - Karma: 32,751
TheMortchina


that's a total turn-off

especially knowing your markup is probably pretty ridiculous since I'd imagine bamboo frames from china cost you about a buck a piece.
Jul 21 2014 6:39PM
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TheMort
Posts: 63 - Karma: 119
Keep in mind that I have a massive noggin. So for most people the shades will probably look bigger on the face.



/end of my modeling career.

The green mirrored originals and originals are the same exact size as well.
I'll make sure to get some actual good pics soon, just thought I'd throw my ugly mug up there for reference until then!
Jul 21 2014 6:44PM
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erica
Posts: 3450 - Karma: 24,083
TheMort/end of my modeling career.


just get some hot pinknames to model for you and these will sell like hot cakes
Jul 21 2014 6:59PM
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b-kul
Posts: 4350 - Karma: 1,111
thanks man, originals about to be ordered.
Jul 21 2014 7:07PM
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TheMort
Posts: 63 - Karma: 119
ERICA.MNjust get some hot pinknames to model for you and these will sell like hot cakes


Good plan. Any takers?
Jul 21 2014 7:26PM
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Sno.
Posts: 12155 - Karma: 6,152
TheMortGood plan. Any takers?


send me one pair of each and I will guarantee 20 photos of babes wearing these.
Jul 21 2014 9:23PM
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Sno.
Posts: 12155 - Karma: 6,152
snobunnysend me one pair of each and I will guarantee 20 photos of babes wearing these.


I'll need two pairs of each, actually, so I can give three pairs away and get to keep 3 for the pics. Also some stickers would be good.
Jul 21 2014 9:27PM
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caderobinson
Posts: 1193 - Karma: 4,770
DarthVaderPls explain your production process, interested.


.
Jul 21 2014 9:45PM
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Bloom.
Posts: 3541 - Karma: 13,307
Props! Those look awesome man. Make a circular round pair and you got a customer
Jul 21 2014 9:58PM
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cwphoto
Posts: 2332 - Karma: 780
i expected another bad sunglasses thread but those are really dope!
Jul 21 2014 10:06PM
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