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Am I the only one who thinks that ON3P is taking over the ski industry? Maybe their just more popular on social media but from my perspective they are the new line, except a lot more serious. I am also slowly watching all o my favorite athletes fall to the brand (Most recently Dominic Laporte) and I noticed that they sponsor a lot of online media like Big Air Dave and Mashed Potatoes. So is ON3P slowly become supreme overlord of the ski industry? Or am just seeing this differently? (And don't take me wrong I am not hating on ON3P or trying to be a hipster)
agreed except I would compare it too Jiberish rather than Full Tilt. Jiberish is still popular but a couple years ago everyone on NS was obsessed with all Jiberish pieces and now the obsession has moved to ON3P skis
Maybe it's because they are different. With so many good skis around people want to buy stuff that stands out. ON3P(ad far as I can tell):
-Great quality.
-Great feel/design.
- Made in USA(if I'm not mistaken).
Add it all up makes a great ski+most people prefer a local product.
HP123Just cause they're all over NS doesn't mean they are taking over the ski industry.
This so much.
People are going to post on here/TGR about a great ski manufacturer, other people read it, decide that they're after a ski in the lineup, buy said ski then post on here/TGR about it. It's a revolving door....
Quit with the bitching OP. NS/TGR is not the whole global ski industry.
HP123Not once did I see an ON3P tent this last season...
I bet that'll change for you next season...
ON3P is obviously on the rise and has been slowly growing, like 6 years ago they were in a garage, now they have a factory, trade show booths, ads, and more. They've got a ton of momentum behind them, and extremely passionate and loyal followers, and that's why you hear so much about them and that's why you'll continue to hear about them. This doesn't mean they're taking over the industry, at least not yet, it's a huge industry with a ton of big players, and compared to other companies, ON3P is still too small to be take over.
Vincent.CrudoAm I the only one who thinks that ON3P is taking over the ski industry? Maybe their just more popular on social media but from my perspective they are the new line, except a lot more serious. I am also slowly watching all o my favorite athletes fall to the brand (Most recently Dominic Laporte) and I noticed that they sponsor a lot of online media like Big Air Dave and Mashed Potatoes. So is ON3P slowly become supreme overlord of the ski industry? Or am just seeing this differently? (And don't take me wrong I am not hating on ON3P or trying to be a hipster)
We appreciate the sentiment, but we are far from taking over skiing (though to be honest, that has never been a goal for us either). We are just doing our small part, designing and building skis how we think they should be built, and contributing to skiing in the direction we think it should go.
People tend to think we are a lot bigger than we are. Right now, we are 9 people total and that includes 3 people brought on within the last 9 months. 9 people who are not only running the business, but building all the skis themselves, doing all the creative, building our own tooling, etc, etc, so we can only do so much.
Since we are also building everything ourselves, we must scale our production up slowly to maintain the same quality we've been known for. It takes awhile to train someone up to the quality we need, so we are not focused on super fast growth because we want to make sure to maintain or improve on our quality, as opposed to seeing a drop in quality by being stretched too thin.
We are also pretty new when you think about it - just having our 5 years anniversary this past May, so we have a long way to go to get to where we want to be within the industry. That said, we are slowly be steadily getting there. We just have a lot of hard work to go.
As for Dom, he's awesome skier but as has already been explained in this thread, he was just borrowing those skis for the day because he had some mounting issues with his pair of Libertys. We knew nothing about it until that video dropped.
Our team is pretty stacked right now, so we are not looking to bring anyone on for next season.
PDoyleNot when they only have 2 shops in the whole of Europe that stock ON3P.
Definitely. Retail is tough to break into, especially on different continents than your own, and we've only been working with retailers for 3 seasons thus far. We don't have a huge focus on Europe yet because we just don't have the resources or time to develop that part of the world at this time. Also, we have lots of growth still to go in N. America, so that is largely where our short term focus has been on adding shops.
Furthermore, our focus has always been on adding specific, core shops, so we don't target every shop out there. As such, our retail growth is going to be slower than if we were just trying to work with every shop out there.
That said, you will see more European retailers start popping up for the 15/16 season, but it is going to take us quite awhile to develop any real presence over there.
HP123Not once did I see an ON3P tent this last season... Just cause they're all over NS doesn't mean they are taking over the ski industry.
Also something that we are working on and that has taken awhile to develop because of our meager advertising budget and the a lack of available time with our very small crew. A big part of that is that we've built our factories from the ground up (2 factories in 5 years) and the large portion of our cash flow goes into developing, maintaining, and running our factory. A lot of ski companies just have offices and a small warehouse to store their product, so there is no equipment costs and corresponding overhead of maintaining and running a factory. If we weren't building our own skis, you would see a ton more marketing and demos out there because we would be savings tens of thousands of dollars per month in overhead and manufacturing costs that could then go towards marketing.
As far as demos, we didn't have a real demo vehicle until late January of this year when we bought our first demo truck. Since then the truck was on the road running demos every week and I think we ended up running upwards of 25 demo events (which was more than we have done in the previous 4 seasons combined). That will continue next season (we are hoping to having 50 demo events with our truck), along with the addition of reps (our first) in Colorado & New England running their own demo events.
So, you will start seeing us out there more and more.
We are still new, still very small, and building a brand takes time. So, while we certainly appreciate threads like this, we are just a small fish in a big pond doing things our own way.
**This post was edited on Jun 25th 2014 at 3:18:36pm
iggyskierPeople tend to think we are a lot bigger than we are. Right now, we are 9 people total and that includes 3 people brought on within the last 9 months. 9 people who are not only running the business, but building all the skis themselves, doing all the creative, building our own tooling, etc, etc, so we can only do so much.
Does that mean 9 paid workers or does that include interns
I was just at the factory and was totally blown away by the operation these guys have built. Rest assured, a lot of love, thought, sweat, blood and Tears goes into these skis.
So world domination or not.... ON3P is going places.
kylemcleanDoes that mean 9 paid workers or does that include interns
We're 7 full time and 1 part time at the Portland factory, then our Creative Director in SLC.
Interns vary a ton, but we try to bring on a few per year. Most do 90-hour internships so it just depends on their situation and the time of the year. Sometimes we won't have one for awhile, other times we will have someone in here for at least a few hours every day of the week. Just depends. When they are in here, they do help quite a bit with the basic prep work (cutting fiberglass, topsheets, etc).
iggyskierThat said, you will see more European retailers start popping up for the 15/16 season, but it is going to take us quite awhile to develop any real presence over there.
I look forward to it! Have been looking at the Filthy Rich for a while now.
you make it sound like a bad thing. on3p are as core as any brand, and their skis are top notch. i have never ridden skis that keep intact edges that long, butter that easily but still stomp landings. i hope to see them get bigger and bigger
Hahahaha yes! If everyone is expecting so much, how come I'm shooting a hole through my wallet! ON3P is a good company, but still a lil pricy. They are a young company tho, so they still got time to grow and lower prices.
On another note, I'd like to see tents at pebble creek...I mean sander Hadley is from there and he's on your team so can't yiu guys come up there!? Please!
Yeah ON3P isn't taking over more to the fact of "taking over" isn't really their target. The majority of people who buy ON3P are people who ski incredibly frequently, and give a shit about the equipment they buy. Most of the money coming into the ski industry doesn't come from that. It comes from the recreational skier who want to look stylish. Believe it or not, outerwear is what really makes both companies and shops the money, along with cheap hard goods with funky designs.
However, IMO, ON3P has made every single right move that can possibly be made as a honest ski company. They hand make every single ski in the US of A. They use bamboo cores and are environmentally conscious.
They use the absolute highest quality materials, like 2.5mm edges, and full UMWH sidewalls. And they have great customer relations, with the cool top sheets and NS support. Good work.
ThurnisHaleydo you want the skis to stay oh so magnificent?
That's what i thought so prices are probably gonna stay.
^ In a nutshell.
Puss & Grizzly - if the prices are too high, there are lots of cheaper options out there (as you well know). We don't build price point skis, we do it in house, in the USA, ourselves, with better materials and a better finish. If anything, our skis are underpriced. Trust me when I say no one at ON3P is getting rich. We are just trying to build better skis than everyone else, and taking that approach isn't going to put us in a position where we can compete with mega-factories using cheaper materials and a lower quality finish. It just isn't fiscally possible.
That said, many of our skis are priced the same as comparable models from other brands. The only models that are really on the upper end of their market are the park skis (though they remain similarly priced to other indie park skis) and that is because we use the same high quality materials and finish on our park skis as we do in our most expensive skis. As such, they are priced accordingly.
As for Pebble Creek, I'll bring it up next time I talk with Sander and see when he thinks a good time might be to make it out.
Alright thanks..honestly I've just never demoed before and it would be nice to do so..no one ever comes up there..could you post somewhere where you guys would be? Cuz if you don't come to pebble creek id come to a demo day in like sunvalley or pow mow or somewhere not too far from Pocatello, Idaho.
Our sales team has called/talked to hundreds of shops around the world over the last couple years. Every year we are adding more of the right store fronts to our network of retailers.
If you want to see ON3P (or any product for the matter) in your local shop - let them know, often. Most retailers would like to make their customer base happy, so let them know what you want to spend your money on.
iggyskierSo, you will start seeing us out there more and more.
We are still new, still very small, and building a brand takes time. So, while we certainly appreciate threads like this, we are just a small fish in a big pond doing things our own way.
stoked you came out to whistler this season was good to try some of the demos
caylorswiftOur sales team has called/talked to hundreds of shops around the world over the last couple years. Every year we are adding more of the right store fronts to our network of retailers.
If you want to see ON3P (or any product for the matter) in your local shop - let them know, often. Most retailers would like to make their customer base happy, so let them know what you want to spend your money on.
Im probably gonna talk to someone who is really involved with my local ski shop then next time i see him. (my dads friends with him)
Ill try to see if he could do anything about it and if he said yeah that would be tits and you could probably contact them.
