Replying to ON3P is taking over

Am I the only one who thinks that ON3P is taking over the ski industry? Maybe their just more popular on social media but from my perspective they are the new line, except a lot more serious. I am also slowly watching all o my favorite athletes fall to the brand (Most recently Dominic Laporte) and I noticed that they sponsor a lot of online media like Big Air Dave and Mashed Potatoes. So is ON3P slowly become supreme overlord of the ski industry? Or am just seeing this differently? (And don't take me wrong I am not hating on ON3P or trying to be a hipster)