Replying to Kendrick Lamar VS Macklemore

First off, I know, it is a disgrace to even compare the two. My friend is being a dumbass and thinks Macklemore is way better than Kendrick. He doesn't know shit about rap and it's pissing me off. TDE is running the rap world right now and nobody can touch Kendrick. I've tried to explain to my friend why Macklemore isn't even one half the rapper that K.dot is, but he won't listen. Pita ducking stupid. Anyways I need help guys. If there's any other sick artists out there too, feel free to reccomend them. Thanks.