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theBearJewWell that sucks. This have anything to do with the cows in Nevada?
Barefootin_Fiend"Now, the FDA is clarifying its intentions—saying that the law is not meant to require spent grains be dried and pre-packaged—and plans to update its proposal.
FDA To Revise Its Plan
On Friday, the FDA said in an e-mailed statement to Twin Cities Business that, after soliciting comments on its proposed rule and hearing brewers' concerns, it will propose "revised language" later this summer, at which point it will provide more details."
Mr.HuckThat's awesome. I was hoping they'd feel the pressure. Where did you see that?
Blake.Pim going to be seriously pissed if i can no longer afford decent micro's and have to go back to drinking genessee/pbr
yelselTotal bullshit. I love my craft beer and I'm already paying $10+ for a sixer. Fuck the FDA. They should be dealing with more important shit, like crazy ass side effects from the "medicines" they pass of to drs and whatnot. You have an ear infection, take some meds and next thing you know you're pissing out of your ass and lost your eyesight. This is just plain stupid.
yelselTotal bullshit. I love my craft beer and I'm already paying $10+ for a sixer. Fuck the FDA. They should be dealing with more important shit, like crazy ass side effects from the "medicines" they pass of to drs and whatnot. You have an ear infection, take some meds and next thing you know you're pissing out of your ass and lost your eyesight. This is just plain stupid.
yelselYou have an ear infection, take some meds and next thing you know you're pissing out of your ass and lost your eyesight.
Mr.HuckNo, this is a completely different example of useless bureaucrats attempting to justify their existence.
ScaredwhiteboyIf this only raises the price of microbrews, I would be ecstatic. Fuck those hipsters.
ScaredwhiteboyIf this only raises the price of microbrews, I would be ecstatic. Fuck those hipsters.
yelselTotal bullshit. I love my craft beer and I'm already paying $10+ for a sixer. Fuck the FDA. They should be dealing with more important shit, like crazy ass side effects from the "medicines" they pass of to drs and whatnot. You have an ear infection, take some meds and next thing you know you're pissing out of your ass and lost your eyesight. This is just plain stupid.
ScaredwhiteboyIf this only raises the price of microbrews, I would be ecstatic. Fuck those hipsters.
MicrocosmI can't help but feel big beer is behind this somehow, cough $$ cough.
It's also a shame because many breweries I've visited, big and small, mention spent grain and farmers. It seems to be a pretty nice relationship.
Blake.Parent you like 16?
DeebieSkeebieswhats it matter to you? you get ripped off by your booze hookup already.
DarthVaderJust going to step in here to point out that the FDA is moving to do this because what we use to grow our food is sorta important. You do remember that the whole BSE/ mad cow thing was caused by grinding up sick animals and feeding them back to our livestock, I wouldn't be so quick to say 'ah, fuck em.'
That being said, FDA y u no tax sugar but tax beer?
Scaredwhiteboy14 actually. I'm almost a sophomore.
I pay $15 for a 30 of Hamm's ($12 with can deposit). I'm not getting ripped off. People who are getting ripped off are the retards who pay extra for "craft microbrews" just so that they can act like they are more cultured or sophisticated.
timmiI feel like this is a real possibility. The big 10 (Or whatever you have in the states) seem to be taking a real hit from the micro brew market and most are coming out with off piste styles of beer in order to combat it. I'm not familiar with the FDA, although I can see this being a real possibility.
theabortionatorI would agree if there wasn't a difference in the beer but you're full of shit.
If I want a good beer maybe I'll drink a smuttynose or a heady topper, if I want something cheap I'll probably grab some PBR or something. I'd rather drink something because it's good than because there's a shit ton of ads on TV.
Hell, miller doesn't even try to fix their beer, they just reinvent to container. Brilliant marketing but I'm not going to buy.
IMO a lot of the people bitching about cost pay for over priced beer. A pack of keystone is 3.67 at the store near my house, coors light costs about 7. Granted the keystone is cheaper than other places it's still massively cheaper than a similar product. You may be getting less in quantity but many craft berrrrrrrs have a higher alcohol content than your standard bullshit 'murcan beverage.
If you're going to the bar then it really doesn't matter. If it's going to cost a buck more for a beer that isn't shit it's completely worth it if you're spending 3 or 4 anyway.
timmiI feel like this is a real possibility. The big 10 (Or whatever you have in the states) seem to be taking a real hit from the micro brew market and most are coming out with off piste styles of beer in order to combat it. I'm not familiar with the FDA, although I can see this being a real possibility.
theabortionatorI would agree if there wasn't a difference in the beer but you're full of shit.
If I want a good beer maybe I'll drink a smuttynose or a heady topper, if I want something cheap I'll probably grab some PBR or something. I'd rather drink something because it's good than because there's a shit ton of ads on TV.
Hell, miller doesn't even try to fix their beer, they just reinvent to container. Brilliant marketing but I'm not going to buy.
IMO a lot of the people bitching about cost pay for over priced beer. A pack of keystone is 3.67 at the store near my house, coors light costs about 7. Granted the keystone is cheaper than other places it's still massively cheaper than a similar product. You may be getting less in quantity but many craft berrrrrrrs have a higher alcohol content than your standard bullshit 'murcan beverage.
If you're going to the bar then it really doesn't matter. If it's going to cost a buck more for a beer that isn't shit it's completely worth it if you're spending 3 or 4 anyway.
MicrocosmThe worst is these companies make beer that looks "craft" and is disguised under a different label. So the average consumer has no idea it's actually inbev/millercoors. The quality is definitely questionable when compared to real 'craft' and might put people off of venturing into other companies if they try it and conclude it's not much better.
Same goes for things like bud light platinum.. same beer, less watered down so it hits 6% alcohol. For a lot of people that's something 'special'. These big companies are absolutely starting to feel the effects of having increased competition. I'd have to dig up the link if anyone cares enough, but I was reading about how big beer sales are down, but prices were raised ever so slightly so their profits aren't falling. If that trend continues there will be a point where raising prices becomes difficult and their profits begin to fall.
They have so much money to spend they will be rallying in any way possible. From continuing with ridiculous advertisements and new bottle styles all the way to enforcing legislation that makes it difficult for small breweries.
timmiI'm going to tread lightly here, because I work for the marketing agency that does nearly all of labatt (Anhueser Busch) promotions across Canada.
Yes they are taking a hit. But at the same time beer sales are down across the grid.
I think that there is a misconception that all microbreweries make good beer. I've had some that have honestly been crap. Muskoka Brewery for one up in Canada.
I will go against the grain and say that I genuinely think that Bud Light Platinum is a good beer (For what it's meant to be). High alcohol content, super smooth and drinkable, still comparatively low calorie. Budweiser Crown is the same deal, not my type of beer typically as it's a bit sweet but a lot of people like it and I think it's a pretty well made beer.
But as for the stuff that is actually directed at the Microbrew market - Alexander kieths is a massive Canadian beer brand, and they have in the past year or so come out with their Hop Series. Which one of the three is in my opinion one of the best beers on the market today. They managed to get hop flavour without the bitterness and create a very balanced beer that had a great flavour.
I'm really not familiar with American beer other than what we've got up here, but that is my take on it.
There are a few brands that you can look up that are in AB's portfolio that will surprise you though. Ones that the general conception is that they are independent.
Back to the original point, I can't say much about what we are doing in terms of promotions but I will say that there have been huge pushes on bud crown lately and they do have the money to throw around.
theabortionatorUnless you're a total hipster you know that all craft beer isn't good. I saw a 6pack of davidson brothers ipa at the store near me. Was only 7.50. Worst beer I ever drank. Only finished it days later after even the keystone and other beers had run out.
And 6% isn't high alcohol content. Pretty standard outside of the normal beers like other bud, miller, coors, etc. That said I doubt it's a good beer. Haven't tried it don't feel like spending money on it.
I mean it all depends on personal preferences so technically there isn't a wrong choice but I feel like marketing plays a big factor in what beers people think are great.
theabortionatorYou may be getting less in quantity but many craft berrrrrrrs have a higher alcohol content than your standard bullshit 'murcan beverage.
Scaredwhiteboy14 actually. I'm almost a sophomore.
I pay $15 for a 30 of Hamm's ($12 with can deposit). I'm not getting ripped off. People who are getting ripped off are the retards who pay extra for "craft microbrews" just so that they can act like they are more cultured or sophisticated.
TheBigAppleDo you have taste buds? I'll stick with the rich and wide variety craft brews provide while usually natural ingredients, over that shit anheuser busch pushes as "beer".
yelselTotal bullshit. I love my craft beer and I'm already paying $10+ for a sixer. Fuck the FDA. They should be dealing with more important shit, like crazy ass side effects from the "medicines" they pass of to drs and whatnot. You have an ear infection, take some meds and next thing you know you're pissing out of your ass and lost your eyesight. This is just plain stupid.
timmiI'm going to tread lightly here, because I work for the marketing agency that does nearly all of labatt (Anhueser Busch) promotions across Canada.
Yes they are taking a hit. But at the same time beer sales are down across the grid.
I think that there is a misconception that all microbreweries make good beer. I've had some that have honestly been crap. Muskoka Brewery for one up in Canada.
I will go against the grain and say that I genuinely think that Bud Light Platinum is a good beer (For what it's meant to be). High alcohol content, super smooth and drinkable, still comparatively low calorie. Budweiser Crown is the same deal, not my type of beer typically as it's a bit sweet but a lot of people like it and I think it's a pretty well made beer.
But as for the stuff that is actually directed at the Microbrew market - Alexander kieths is a massive Canadian beer brand, and they have in the past year or so come out with their Hop Series. Which one of the three is in my opinion one of the best beers on the market today. They managed to get hop flavour without the bitterness and create a very balanced beer that had a great flavour.
I'm really not familiar with American beer other than what we've got up here, but that is my take on it.
There are a few brands that you can look up that are in AB's portfolio that will surprise you though. Ones that the general conception is that they are independent.
Back to the original point, I can't say much about what we are doing in terms of promotions but I will say that there have been huge pushes on bud crown lately and they do have the money to throw around.
timmibeer that is smooth, easy to drink, and not really off putting to anyone.
timmiAnd you're completely right. Beer snobs and snobs of any variety get this impulse like they can tell you what you're drinking is wrong. It's a drink. I am free to drink whatever beer I choose.
MicrocosmYou're right about beer sales across the board, but I think they also realize they have reason to be proactive about craft beer. They're certainly not sitting around waiting for things to just work out.
You're not gonna like me for this, but honestly I feel marketing is generally bullshit. Sorry man. It's creative, it's smart, it's deceptive.. it's crap. For example, all the various cans and bottles accomplish one thing very well. It places (much) more product on the shelves. I can literally buy a macro lager in so many different formats.. 40s, 6 cans, 6 tallboy cans, 6 bottles, 12 cans, 12 bottles, 30 cans. I'm probably leaving shit out and I'm not even including the different shaped bottles or cans or any of the flavored variations. (Lime, etc.) When you line up all that beer in a store it will take up a significant portion of the wall. Consumers are bombarded by this huge display, and then they buy it. Marketing! Damn is it successful!
Compare that to a craft offering from your average brewery. If they're large enough they'll have a few different styles in glass 6 packs and possibly a few bombers. Some will have 12 packs, but most don't. Some have cans and bottles, but most only have one or the other. That's a pittance, that's nothing in shelf space.
I have nothing in particular against bud light. I still have a few in the fridge. As far as I'm aware there's no difference in bud light vs platinum other than alcohol content. And of course it's drinkable, it's a very light adjunct lager. I never said they're not good at making beer. They're just very limited* in what they can produce. These companies generally do one thing and one thing only. Their quality control is absolutely great, bud is bud no matter what. That's what people expect.
They're not going for out of the ordinary. So for the rest of us looking for something a bit more to tickle our taste buds, well there's everything else.
Moving on, yes there are craft beers that suck. I've thrown money at plenty of them. There are many beers I buy again, but very often I'm also buying something different. I've tried as many local beers as I can. There are those that weren't up to par. After I've worked through their lineup once I won't return, unless it's really good. I've come close to drain pouring some, even. You can look on beeradvocate if you'd like and I'm sure you'll find beers that many agree suck. Craft beers are subject to marketing too: barrel aged beers that weren't even good to begin with, unbalanced beers which have been hopped out the ass and are still not great. These breweries won't last forever. Craft brewers are in competition with each other, whether they would like to admit to it or not, and bad beer will be ultimately left behind.
That hop series you mentioned is not something I'd heard of, being in the US. It sounds like a good way for them to corner the IPA loving market. FYI look into the brewing process to learn about how adding hops at different times in the boil will change their characteristics. Typically hops added early in the boil will impart bitterness, while hops added mid to later will contribute more to taste and then aroma. I'd guess most if not every single brewery is utilizing this. Also there's dry hopping if you're interested in looking further into this.
I am aware of many abinbev/millercoors owned brands. Off the top of my head they bought out Hoegaarden and Goose Island, recently bought out Blue Point, have ties with Red Hook and Kona, and then there are 'brands' like Third Shift. No doubt I'm forgetting more. I think many beer geeks are aware of this.
*http://queencitydrinks.com/beer/beer-review-budweiser-project-12-plus-the-importance-of-yeast/
^ Here is an interesting article I found sometime back about Budweiser Project 12. Their head brewers were given the opportunity to brew a unique beer, but were limited to using Budweiser's single strain of yeast. The yeast they use in all Budweiser products. It really shows how they may be a creative bunch, but unfortunately are not able to make full use of available ingredients. Not to mention the cost that would come into play if they began to produce these beers. Twelve dollars for a Budweiser sixer? That sure as hell is not their customer base.
TheBigAppleDo you have taste buds? I'll stick with the rich and wide variety craft brews provide while usually natural ingredients, over that shit anheuser busch pushes as "beer".
FunkadelicI do have to say, and I'll probably be flamed for this, that I've tried micro brew after micro brew, and for me nothing is the same as cracking open an ice cold banquet beer. My roommate is a big time craft beer junkie and has fed me fantastic beer after fantastic beer -- from heady topper and the like. I do love a solid oatmeal stout from time to time and a trip to breweries is always fun (living in Philly I enjoy going to Yards and Victory). But for some reason regular old Coors will always be my ultimate temptress. You don't get to decide what your taste buds enjoy.
It's pretty annoying to me when people act all high and mighty to me when they see the case of Coors in my fridge telling me I like "piss water," etc. Look dude I enjoy it... I'm not some ignorant "I hate craft beers YEAH 'murrica guy." I just like the taste of Coors. So sue me.
ScaredwhiteboyYes, I also have the common sense to know that a beer doesn't taste better just because it costs more or was made by a small brewer.
People do the same thing with all cheap foods. They claim not to like it solely to appear more sophisticated and high-class. McDonald's and Hershey's chocolate get trashed by the majority of America, yet somehow they still manage to hold the largest market share in their industries. How can this be? Because the majority of the people who claim not to like their products do so for appearances only. Jim Gaffigan explains the phenomenon: http://www.youtube.com/watch?v=6YDTfEhChgw
