Lucaswow I hope this works out for you guys. Although, i haven't tried it yet I have to say the way you present it is super clean and makes me want some. Ill have to pick some up once the online sales are running.
What kind of margins are you guys making on each bottle? Also, do you guys have a plan to roll this out into stores?
Thanks man, margins are a toutchy subject. I'd rather not say because when giving a number withing explaining it people may be turned off by our 'perceived greed' :)
When selling person to person (online/markets) margins are favorable, however the volume is low. Although we're not in any 'big box' store keep in mind around 45% of your margin is removed for suppliers and individual store margins when that time comes. Of course when you reach that level economies of scale comes into play. In 8-12 months assuming all goes well, my target is to have our production cost down by 15% minimum. Keep in mind this is production cost, when we reach those levels our operational expenses will increas conversely adding to our net overhead.
Add taxes, registration fees, ( just for example all the registration fees with the govt have cost between 5-10k already),- operating costs: little things like business cards, trade and farmers market fees, legal fees, kitchen space rental...costs it all adds up.
Although we've beeen developing this for 3 years and thinking about it for at least 5, we are just starting to sell, and are still bleading money badly. Ex, I sent 6 bottles to NS members on saturday, cost me around 70$ to get those free samples out! Multiply that by a factor of A LOT and you see where we stand.
We're launching a kickstarter likely the end of this week early next week. If all goes well that will really help us, with particularly buying in bulk, buying a new bottler, and a lot of advertising.
Trying to get our biz account online established. That should be soon, and well be selling online soon after.
Thanks for the feedback too man, a lot of time went into the label and branding, always happy to hear people like it.